FORE School of Management organized the FORE International Marketing Conference (FIMC 2013) on Reinventing Marketing for Emerging Markets on November 28-30, 2013 at its campus in New Delhi. It was organized by Center for Customer Management, FORE School of Management.
The conference started with an inaugural session in which the chief guest was Dr. Yasho V. Verma, CEO of Onida. Speaking on the occasion Dr. Verma said there is no correlation between customer survey and customer buying behavior and brands are crucial since consumers in emerging markets do not scope for experimentation.
Distinguished speakers and panelists who shared their views included Vipul Sabharwal, VP (Sales & Marketing), Whirlpool, Prof. W.B. Joseph, Emeritus Professor of Marketing, Cleveland State University, USA and Mr. Arvind Pradhan, Director General, IMC and others.
Addressing the conference Mr. Vipul Sabharwal talked about the importance of local menu and distribution structures in emerging markets. Prof. W.B .Joseph provided insights into the differences between marketing practices in developed and emerging markets. Mr Arvind Pradhan focused on the impact of digital technologies on consumer behavior in developing countries. Dr. Jitendra K. Das, Director, FORE and the Conference Chair stressed on the idea of focusing on GNP rather than GDP for emerging economies as they have certain advantages in export markets. Prof. Abhinandan Jain from IIM Ahmadabad talked about the need for innovating localized solutions and others also shared their experience of the emerging markets.
The conference had nine technical sessions spread over November 29, 2013 and November 30, 2013 in which several research papers were presented by the research scholars, academicians, faculty members, corporate executives and consultants on different topics based on the theme.
The conference ended with the valedictory session on the evening of Nov 30, 2013 in which Chief Guest was Santosh Desai, MD and CEO, Futurebrands. During the last session he advised marketers to be bold, creative, more interesting and learn from the unorganized sector in emerging markets that are capturing the imagination of the local consumers in most of the product categories.
FORE School of Management, Delhi was established in 1981 with a commitment to the advancement of management education, research, training and consultancy contributing to the process of creating leaders in the global business environment. FORE provides contextual learning and helps in the development of the students as thinking professionals, who have the ability to meet the future challenges of tomorrows corporate leaders. FORE School of Management, Delhi is ranked as No: 23 in MAUniverse.com B school Ranking 2013-14 MBA exam Results: Know Exams and their key dates
IIMs Admission Criteria 2014
IIM Ahmedabad Admission criteria 2014-16
IIM Bangalore Admission criteria 2014-16
IIM Calcutta Admission Criteria 2014-16
IIM Lucknow Admission Criteria 2014-16
IIM Kozhikode Admission Criteria 2014-16
IIM Indore Admission Criteria 2014-16
IIM Tiruchirappalli Admission Criteria 2014-16
GD PI WAT Preparation for MBA Admission 2014
Know 10 Important Donts for Essay writing]
GD Topics: Will India remain way behind China?
GD Topic for MBA: Should business lobbying be made legal in India?
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Prepare General Awareness section for MBA exams To score high marks in General Awareness section, click below to practice GK questions http://www.mbauniverse.com/general_awareness/general_awareness.php
MBA Exams Preparation
XAT 2014 Registration extended to December 2, 2013
XAT 2014: Paper pattern, Key dates, B schools using XAT Scores
NMAT 2014 Exam pattern, Paper pattern and Test schedule
SNAP 2013: Analytical Ability can fetch 33% marks in SNAP 2013
IBSAT 2013: ICFAI B Schools, IBSAT 2013 exam Pattern and key dates
CMAT 2014: Dates announced, exams to start from Feb 20, 2014
MAH CET 2014 Exam pattern and updates
For any doubts and queries related to the exam pattern, preparations and other related queries about MBA entrance exams like XAT, NMAT, SNAP, CMAT and MBA Admission 2014, click here http://www.mbauniverse.com/mbau_faq/client.php
Stay tuned to MBAUniverse.com for more news and updates on FORE School of Management
The conference started with an inaugural session in which the chief guest was Dr. Yasho V. Verma, CEO of Onida. Speaking on the occasion Dr. Verma said there is no correlation between customer survey and customer buying behavior and brands are crucial since consumers in emerging markets do not scope for experimentation.
Distinguished speakers and panelists who shared their views included Vipul Sabharwal, VP (Sales & Marketing), Whirlpool, Prof. W.B. Joseph, Emeritus Professor of Marketing, Cleveland State University, USA and Mr. Arvind Pradhan, Director General, IMC and others.
Addressing the conference Mr. Vipul Sabharwal talked about the importance of local menu and distribution structures in emerging markets. Prof. W.B .Joseph provided insights into the differences between marketing practices in developed and emerging markets. Mr Arvind Pradhan focused on the impact of digital technologies on consumer behavior in developing countries. Dr. Jitendra K. Das, Director, FORE and the Conference Chair stressed on the idea of focusing on GNP rather than GDP for emerging economies as they have certain advantages in export markets. Prof. Abhinandan Jain from IIM Ahmadabad talked about the need for innovating localized solutions and others also shared their experience of the emerging markets.
The conference had nine technical sessions spread over November 29, 2013 and November 30, 2013 in which several research papers were presented by the research scholars, academicians, faculty members, corporate executives and consultants on different topics based on the theme.
The conference ended with the valedictory session on the evening of Nov 30, 2013 in which Chief Guest was Santosh Desai, MD and CEO, Futurebrands. During the last session he advised marketers to be bold, creative, more interesting and learn from the unorganized sector in emerging markets that are capturing the imagination of the local consumers in most of the product categories.
FORE School of Management, Delhi was established in 1981 with a commitment to the advancement of management education, research, training and consultancy contributing to the process of creating leaders in the global business environment. FORE provides contextual learning and helps in the development of the students as thinking professionals, who have the ability to meet the future challenges of tomorrows corporate leaders. FORE School of Management, Delhi is ranked as No: 23 in MAUniverse.com B school Ranking 2013-14 MBA exam Results: Know Exams and their key dates
IIMs Admission Criteria 2014
IIM Ahmedabad Admission criteria 2014-16
IIM Bangalore Admission criteria 2014-16
IIM Calcutta Admission Criteria 2014-16
IIM Lucknow Admission Criteria 2014-16
IIM Kozhikode Admission Criteria 2014-16
IIM Indore Admission Criteria 2014-16
IIM Tiruchirappalli Admission Criteria 2014-16
GD PI WAT Preparation for MBA Admission 2014
Know 10 Important Donts for Essay writing]
GD Topics: Will India remain way behind China?
GD Topic for MBA: Should business lobbying be made legal in India?
8 key points for effective Essay Writing
GD PI: Importance and Role of Group Discussion in MBA Admission 2014
GD Preparation: 7 Effective Dos to win GD for MBA admission
Personal Interview: Model questions & answers for MBA Admission 2014
GD PI: 10 important Personal Interview tips for MBA Admission 2014
Essay Writing and WAT in IIMs : Role, Importance and Weightage
Prepare General Awareness section for MBA exams To score high marks in General Awareness section, click below to practice GK questions http://www.mbauniverse.com/general_awareness/general_awareness.php
MBA Exams Preparation
XAT 2014 Registration extended to December 2, 2013
XAT 2014: Paper pattern, Key dates, B schools using XAT Scores
NMAT 2014 Exam pattern, Paper pattern and Test schedule
SNAP 2013: Analytical Ability can fetch 33% marks in SNAP 2013
IBSAT 2013: ICFAI B Schools, IBSAT 2013 exam Pattern and key dates
CMAT 2014: Dates announced, exams to start from Feb 20, 2014
MAH CET 2014 Exam pattern and updates
For any doubts and queries related to the exam pattern, preparations and other related queries about MBA entrance exams like XAT, NMAT, SNAP, CMAT and MBA Admission 2014, click here http://www.mbauniverse.com/mbau_faq/client.php
Stay tuned to MBAUniverse.com for more news and updates on FORE School of Management
Description
FORE School of Management organized the FORE International Marketing Conference (FIMC 2013) on Reinventing Marketing for Emerging Markets on November 28-30, 2013 at its campus in New Delhi. It was organized by Center for Customer Management, FORE School of Management.
The conference started with an inaugural session in which the chief guest was Dr. Yasho V. Verma, CEO of Onida. Speaking on the occasion Dr. Verma said there is no correlation between customer survey and customer buying behavior and brands are crucial since consumers in emerging markets do not scope for experimentation.
Distinguished speakers and panelists who shared their views included Vipul Sabharwal, VP (Sales & Marketing), Whirlpool, Prof. W.B. Joseph, Emeritus Professor of Marketing, Cleveland State University, USA and Mr. Arvind Pradhan, Director General, IMC and others.
Addressing the conference Mr. Vipul Sabharwal talked about the importance of local menu and distribution structures in emerging markets. Prof. W.B .Joseph provided insights into the differences between marketing practices in developed and emerging markets. Mr Arvind Pradhan focused on the impact of digital technologies on consumer behavior in developing countries. Dr. Jitendra K. Das, Director, FORE and the Conference Chair stressed on the idea of focusing on GNP rather than GDP for emerging economies as they have certain advantages in export markets. Prof. Abhinandan Jain from IIM Ahmadabad talked about the need for innovating localized solutions and others also shared their experience of the emerging markets.
The conference had nine technical sessions spread over November 29, 2013 and November 30, 2013 in which several research papers were presented by the research scholars, academicians, faculty members, corporate executives and consultants on different topics based on the theme.
The conference ended with the valedictory session on the evening of Nov 30, 2013 in which Chief Guest was Santosh Desai, MD and CEO, Futurebrands. During the last session he advised marketers to be bold, creative, more interesting and learn from the unorganized sector in emerging markets that are capturing the imagination of the local consumers in most of the product categories.
FORE School of Management, Delhi was established in 1981 with a commitment to the advancement of management education, research, training and consultancy contributing to the process of creating leaders in the global business environment. FORE provides contextual learning and helps in the development of the students as thinking professionals, who have the ability to meet the future challenges of tomorrows corporate leaders. FORE School of Management, Delhi is ranked as No: 23 in MAUniverse.com B school Ranking 2013-14 MBA exam Results: Know Exams and their key dates
IIMs Admission Criteria 2014
IIM Ahmedabad Admission criteria 2014-16
IIM Bangalore Admission criteria 2014-16
IIM Calcutta Admission Criteria 2014-16
IIM Lucknow Admission Criteria 2014-16
IIM Kozhikode Admission Criteria 2014-16
IIM Indore Admission Criteria 2014-16
IIM Tiruchirappalli Admission Criteria 2014-16
GD PI WAT Preparation for MBA Admission 2014
Know 10 Important Donts for Essay writing]
GD Topics: Will India remain way behind China?
GD Topic for MBA: Should business lobbying be made legal in India?
8 key points for effective Essay Writing
GD PI: Importance and Role of Group Discussion in MBA Admission 2014
GD Preparation: 7 Effective Dos to win GD for MBA admission
Personal Interview: Model questions & answers for MBA Admission 2014
GD PI: 10 important Personal Interview tips for MBA Admission 2014
Essay Writing and WAT in IIMs : Role, Importance and Weightage
Prepare General Awareness section for MBA exams To score high marks in General Awareness section, click below to practice GK questions http://www.mbauniverse.com/general_awareness/general_awareness.php
MBA Exams Preparation
XAT 2014 Registration extended to December 2, 2013
XAT 2014: Paper pattern, Key dates, B schools using XAT Scores
NMAT 2014 Exam pattern, Paper pattern and Test schedule
SNAP 2013: Analytical Ability can fetch 33% marks in SNAP 2013
IBSAT 2013: ICFAI B Schools, IBSAT 2013 exam Pattern and key dates
CMAT 2014: Dates announced, exams to start from Feb 20, 2014
MAH CET 2014 Exam pattern and updates
For any doubts and queries related to the exam pattern, preparations and other related queries about MBA entrance exams like XAT, NMAT, SNAP, CMAT and MBA Admission 2014, click here http://www.mbauniverse.com/mbau_faq/client.php
Stay tuned to MBAUniverse.com for more news and updates on FORE School of Management
The conference started with an inaugural session in which the chief guest was Dr. Yasho V. Verma, CEO of Onida. Speaking on the occasion Dr. Verma said there is no correlation between customer survey and customer buying behavior and brands are crucial since consumers in emerging markets do not scope for experimentation.
Distinguished speakers and panelists who shared their views included Vipul Sabharwal, VP (Sales & Marketing), Whirlpool, Prof. W.B. Joseph, Emeritus Professor of Marketing, Cleveland State University, USA and Mr. Arvind Pradhan, Director General, IMC and others.
Addressing the conference Mr. Vipul Sabharwal talked about the importance of local menu and distribution structures in emerging markets. Prof. W.B .Joseph provided insights into the differences between marketing practices in developed and emerging markets. Mr Arvind Pradhan focused on the impact of digital technologies on consumer behavior in developing countries. Dr. Jitendra K. Das, Director, FORE and the Conference Chair stressed on the idea of focusing on GNP rather than GDP for emerging economies as they have certain advantages in export markets. Prof. Abhinandan Jain from IIM Ahmadabad talked about the need for innovating localized solutions and others also shared their experience of the emerging markets.
The conference had nine technical sessions spread over November 29, 2013 and November 30, 2013 in which several research papers were presented by the research scholars, academicians, faculty members, corporate executives and consultants on different topics based on the theme.
The conference ended with the valedictory session on the evening of Nov 30, 2013 in which Chief Guest was Santosh Desai, MD and CEO, Futurebrands. During the last session he advised marketers to be bold, creative, more interesting and learn from the unorganized sector in emerging markets that are capturing the imagination of the local consumers in most of the product categories.
FORE School of Management, Delhi was established in 1981 with a commitment to the advancement of management education, research, training and consultancy contributing to the process of creating leaders in the global business environment. FORE provides contextual learning and helps in the development of the students as thinking professionals, who have the ability to meet the future challenges of tomorrows corporate leaders. FORE School of Management, Delhi is ranked as No: 23 in MAUniverse.com B school Ranking 2013-14 MBA exam Results: Know Exams and their key dates
IIMs Admission Criteria 2014
IIM Ahmedabad Admission criteria 2014-16
IIM Bangalore Admission criteria 2014-16
IIM Calcutta Admission Criteria 2014-16
IIM Lucknow Admission Criteria 2014-16
IIM Kozhikode Admission Criteria 2014-16
IIM Indore Admission Criteria 2014-16
IIM Tiruchirappalli Admission Criteria 2014-16
GD PI WAT Preparation for MBA Admission 2014
Know 10 Important Donts for Essay writing]
GD Topics: Will India remain way behind China?
GD Topic for MBA: Should business lobbying be made legal in India?
8 key points for effective Essay Writing
GD PI: Importance and Role of Group Discussion in MBA Admission 2014
GD Preparation: 7 Effective Dos to win GD for MBA admission
Personal Interview: Model questions & answers for MBA Admission 2014
GD PI: 10 important Personal Interview tips for MBA Admission 2014
Essay Writing and WAT in IIMs : Role, Importance and Weightage
Prepare General Awareness section for MBA exams To score high marks in General Awareness section, click below to practice GK questions http://www.mbauniverse.com/general_awareness/general_awareness.php
MBA Exams Preparation
XAT 2014 Registration extended to December 2, 2013
XAT 2014: Paper pattern, Key dates, B schools using XAT Scores
NMAT 2014 Exam pattern, Paper pattern and Test schedule
SNAP 2013: Analytical Ability can fetch 33% marks in SNAP 2013
IBSAT 2013: ICFAI B Schools, IBSAT 2013 exam Pattern and key dates
CMAT 2014: Dates announced, exams to start from Feb 20, 2014
MAH CET 2014 Exam pattern and updates
For any doubts and queries related to the exam pattern, preparations and other related queries about MBA entrance exams like XAT, NMAT, SNAP, CMAT and MBA Admission 2014, click here http://www.mbauniverse.com/mbau_faq/client.php
Stay tuned to MBAUniverse.com for more news and updates on FORE School of Management
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FORE organizes International Marketing Conference 2013
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FORE School of Management organized the FORE International Marketing Conference (FIMC 2013) on Reinventing Marketing for Emerging Markets on November 28-30, 2013.