Great Lakes Chennai gets set to hold conference on Winning Management and International Marketing

Yale-Great Lakes Research Conference

Yale-Great Lakes Center for Management Research and Great Lakes Institute of Management will be jointly holding the 3rd International Research Seminar on Winning Management on Sunday, December 21, 2008 in Chennai .
Says Great Lakes, We have tie-ups with eminent universities of international repute. One such initiative is Yale-Great Lakes Center for Management Research, started in partnership with Yale University of USA. This center aims to promote, facilitate and advance India-centric management related research which contributes to the development of basic and applied knowledge in the field of management. The center will be a bridge that links scholars around the globe with India as a common interest.

Talking about the objectives of the conference, Great Lakes says, Management education and training have become highly popular. Yet, there is not a systematic body of management knowledge to explain how Indian firms operate and why some have achieved phenomenal results. Existing evidence shows that management practices imported from outside have not been effective in India. How Indian companies and the Indian workforce in aggregate are able to sustain the levels of performance over the past several years remains an intellectual puzzle that begs for a scholarly explanation. It is the wish to solve this intellectual puzzle and to fill this knowledge gap that seeded the idea for Yale-Great Lakes Center for Management Research.

This conference will provide a forum for the intellectual exchange, mutual learning, and collective pursuit of questions about firm behavior and individual behavior within firms in the rapidly changing Indian landscape.
Papers on the theme and other areas of business and management like Finance, Human Resource, Marketing, Operations Management, Organizational Behavior, and Strategy would be presented. Keynote speakers include faculty from various business schools across the world like Kellogg, Stanford, Yale and IIM-Ahmedabad.Fifty five papers were received out of which thirty papers have been selected for presentation, informs Great Lakes.

Great Lakes and NASMEI International Marketing Conference
Great Lakes Institute of Management, Chennai, India and the North American Society for Marketing Education in India (NASMEI) will hold an international marketing conference on December 22-23, 2008.The theme of the conference is Creating, Communicating, and Delivering Value.

The event is sponsored by Kotler Srinivasan Center for Research in Marketing at Great Lakes.The conference co-chairs are Dr. V. Seenu Srinivasan, Stanford University, USA and Prof. S. Sriram, Great Lakes Institute of Management, Chennai, India.Dr.Dipak Jain, Dean, Kellogg School of Management, Northwestern University, USA will be the keynote speaker.

Research papers related to creating value (market research, competitive analysis, product, service, pricing), communicating value (consumer behavior, branding, advertising, personal selling, promotion), delivering value (channels management, wholesaling, retailing, CRM, web-based marketing), and their integration (marketing strategy, competitive strategy, marketing processes, marketing organization) will be presented.

This academic marketing conference will serve as a platform for faculty and doctoral students to showcase and share their insights and findings on consumer behavior, branding, marketing communication, market research, retailing, services marketing, marketing strategy, and other topics.

This Annual event by Kotler Srinivasan Center for Research in Marketing at Great Lakes is being held for the second successive year. This year, participants are expected from the Wharton School, University of Texas, University of Southern California, University of South Carolina, University of Science and Technology, University of Newcastle, MICA, Ahmedabad, IMT Nagpur, IIM Ahmedabad, IIM Bangalore, IIM Kozhikode, MDI Gurgaon, IIT Madras, and many others.