The event is scheduled for January 6, 2009 in New Delhi.
At the event, Dr Parasuraman will address ways to leverage intangible assets such as customer service, human capital, information capital, service quality, brand, operations and processes, organization capital, etc and create sustained value.
Dr Parasuraman is the second-most quoted guru in Kotlers Marketing Management, the bible of every MBA.He is the head of marketing and holder of the James W McLamore Chair at Miami University, and the author of several leading service and technology marketing books. He is also the editor of the world-renowned Journal of Service Research. Prof Prasuraman is an active consultant and his tools have been used by many of the Fortune 1000 companies and other IT majors.
The event will also be addressed by Dr Sharad Sarin and Dr M Muneer. Dr Sarin has been a faculty member since 1976, with XLRI, Jamshedpur, and has been the Dean of XLRI [19841988] and a Visiting Faculty to the Indian Institute of Management at Ahmedabad [India], the University of Rhode Island, Kingston [USA], Colorado University at Boulder [USA] and Helsinki School of Economics [Finland]. Dr Muneer is a leading management consultant and author based in India and Dubai. He has over 20 years of management experience having worked across industries and countries. He has worked with GE, Ford, Saatchi, and Lowe before moving on to setting up his own companies.
Dr Parasuramans presentation in New Delhi will cover following thoughts:
How often have you heard someone say we have to unlock value?
What is your strategy and how do you communicate it?
How do you unlock hidden value in your company and create value for your customers?
What is your companys strategy for value creation? And how do you contribute to this value creation process?
Do you have a customer delight strategy that is actionable?
How do you make decisions? Manage change?
How can you create value from intangibles such as customer service, internal processes, brands, human capital, information capital and organisation capital?
How can you create power brands of your business? And how to maintain brand loyalty in bad times?
What is Service Excellence? Service Productivity? SFO?
How do you continually evolve and enhance your customer-focused strategy?
The first half of the day will focus on strategies for value creation in any market and the second half will concentrate on actually creating the value. Several case studies and at least one breakout exercise will be part of the agenda and are geared to give participants a very interactive learning platform. Several frameworks including Disruptive Innovation strategy, SERVQUAL, GAPs, and BSC-SFO will be integrated into the event to facilitate better and faster learning.
Some of the cases that will be discussed include: Nordstorms Nordies, Southwest strategy, Xerox disaster, Intel turnaround, Subway serendipity, Wells Fargo online financial services, and other live examples.
The event is planned as a knowledge platform for CEOs, entrepreneurs, Presidents, VPs, GMs, Functional Heads of HR, Finance, Marketing, Service, Sales, etc. The event will also attract academicians keen to update their knowledge and skills.
The event is being organized by Knowledge Management Company iMedia.
MBAUniverse.com, Indias leading management portal, is the Official Management Portal of this important knowledge event. Stay tuned to MBAUniverse.com for highlights from the event.
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| Also Read Important Articles on MBA Admission | ||
| Top MBA Colleges in India | MBA Admission | MBA Entrance Exam |
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The event is scheduled for January 6, 2009 in New Delhi.
At the event, Dr Parasuraman will address ways to leverage intangible assets such as customer service, human capital, information capital, service quality, brand, operations and processes, organization capital, etc and create sustained value.
Dr Parasuraman is the second-most quoted guru in Kotlers Marketing Management, the bible of every MBA.He is the head of marketing and holder of the James W McLamore Chair at Miami University, and the author of several leading service and technology marketing books. He is also the editor of the world-renowned Journal of Service Research. Prof Prasuraman is an active consultant and his tools have been used by many of the Fortune 1000 companies and other IT majors.
The event will also be addressed by Dr Sharad Sarin and Dr M Muneer. Dr Sarin has been a faculty member since 1976, with XLRI, Jamshedpur, and has been the Dean of XLRI [19841988] and a Visiting Faculty to the Indian Institute of Management at Ahmedabad [India], the University of Rhode Island, Kingston [USA], Colorado University at Boulder [USA] and Helsinki School of Economics [Finland]. Dr Muneer is a leading management consultant and author based in India and Dubai. He has over 20 years of management experience having worked across industries and countries. He has worked with GE, Ford, Saatchi, and Lowe before moving on to setting up his own companies.
Dr Parasuramans presentation in New Delhi will cover following thoughts:
How often have you heard someone say we have to unlock value?
What is your strategy and how do you communicate it?
How do you unlock hidden value in your company and create value for your customers?
What is your companys strategy for value creation? And how do you contribute to this value creation process?
Do you have a customer delight strategy that is actionable?
How do you make decisions? Manage change?
How can you create value from intangibles such as customer service, internal processes, brands, human capital, information capital and organisation capital?
How can you create power brands of your business? And how to maintain brand loyalty in bad times?
What is Service Excellence? Service Productivity? SFO?
How do you continually evolve and enhance your customer-focused strategy?
The first half of the day will focus on strategies for value creation in any market and the second half will concentrate on actually creating the value. Several case studies and at least one breakout exercise will be part of the agenda and are geared to give participants a very interactive learning platform. Several frameworks including Disruptive Innovation strategy, SERVQUAL, GAPs, and BSC-SFO will be integrated into the event to facilitate better and faster learning.
Some of the cases that will be discussed include: Nordstorms Nordies, Southwest strategy, Xerox disaster, Intel turnaround, Subway serendipity, Wells Fargo online financial services, and other live examples.
The event is planned as a knowledge platform for CEOs, entrepreneurs, Presidents, VPs, GMs, Functional Heads of HR, Finance, Marketing, Service, Sales, etc. The event will also attract academicians keen to update their knowledge and skills.
The event is being organized by Knowledge Management Company iMedia.
MBAUniverse.com, Indias leading management portal, is the Official Management Portal of this important knowledge event. Stay tuned to MBAUniverse.com for highlights from the event.
| Check Top MBA Colleges in India by Cities | | |
| Also Read Important Articles on MBA Admission | ||
| Top MBA Colleges in India | MBA Admission | MBA Entrance Exam |
| MBA Placements | MBA Ranking In India | GD Topics |
Dr Parsu Parasuraman, leading marketing thinker and the chair professor of marketing at University of Miami in Florida, will be addressing a summit on Strategies to create Value in Bad times.