The book is co-authored with Prof M S Krishnan. The launch took place in New Delhi on 17 April 2008.Prof Prahalads previous book, The Fortune at the Bottom of the Pyramid transformed Indian industrys view of the poor as consumers.
The book was released by Mr. Kapil Sibal, Minister of Science and Technology and Earth Sciences, at a session organised by the Confederation of Indian Industry (CII) and the Aspen Institute India.
Mr. Tarun Das, Chief Mentor, CII and President, Aspen Institute India, Mr. Venu Srinivasan, Managing Director, Sundaram-Clayton Limited, and the two authors were present at the session.
In his introductory remarks, CIIs chief mentor Tarun Das described Prof. Prahalad as a visionary thinker who talked of India in the G7, Indian multinationals in 1989 and 10% growth when Indias growth was only at 5% in 2001. Describing the essence of the ideas in the book, Prof Prahalad said that globalization and connectivity, digitilization and social networking is leading to a new approach to innovation, where individual consumer experiences are co-created (N=1). Resources and talent are delivered from multiple sources (R=G). This, he said, is a 180-degree change in the concept developed by Model T, where the focus was on products for undifferentiated consumers.He provided a glimpse of this future through two examples from India: health insurance for diabetics, where pricing is based on compliance to a healthy lifestyle and there are many players instead of a single firm; and Emergency management in several Indian states. The latter example shows how every emergency is a unique situation but the new approach could potentially save 1 million lives a day.
Prof Krishnan also elaborated on the concept of the book, providing an example of partnership between India based IT firm Ramco Systems and PHI Helicopters a US based Fleet management Company to elucidate how the concepts of flexible and resilient business business processes and focussed analytics could lead towards a N=1 and R=G transformation.He said that understanding the consumer, and value based pricing, was the key.He also said that India has the advantage in this new approach to business strategy with centrality of IT and human resources and insisted that India must seize the opportunity.
Kapil Sibal, Minister of Science, Technology and Earth Sciences, spoke about how the concept of N=1 and R=G could be successful in government. He felt that outsourcing is not about saving costs for the MNC but about importing competitiveness.
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The book is co-authored with Prof M S Krishnan. The launch took place in New Delhi on 17 April 2008.Prof Prahalads previous book, The Fortune at the Bottom of the Pyramid transformed Indian industrys view of the poor as consumers.
The book was released by Mr. Kapil Sibal, Minister of Science and Technology and Earth Sciences, at a session organised by the Confederation of Indian Industry (CII) and the Aspen Institute India.
Mr. Tarun Das, Chief Mentor, CII and President, Aspen Institute India, Mr. Venu Srinivasan, Managing Director, Sundaram-Clayton Limited, and the two authors were present at the session.
In his introductory remarks, CIIs chief mentor Tarun Das described Prof. Prahalad as a visionary thinker who talked of India in the G7, Indian multinationals in 1989 and 10% growth when Indias growth was only at 5% in 2001. Describing the essence of the ideas in the book, Prof Prahalad said that globalization and connectivity, digitilization and social networking is leading to a new approach to innovation, where individual consumer experiences are co-created (N=1). Resources and talent are delivered from multiple sources (R=G). This, he said, is a 180-degree change in the concept developed by Model T, where the focus was on products for undifferentiated consumers.He provided a glimpse of this future through two examples from India: health insurance for diabetics, where pricing is based on compliance to a healthy lifestyle and there are many players instead of a single firm; and Emergency management in several Indian states. The latter example shows how every emergency is a unique situation but the new approach could potentially save 1 million lives a day.
Prof Krishnan also elaborated on the concept of the book, providing an example of partnership between India based IT firm Ramco Systems and PHI Helicopters a US based Fleet management Company to elucidate how the concepts of flexible and resilient business business processes and focussed analytics could lead towards a N=1 and R=G transformation.He said that understanding the consumer, and value based pricing, was the key.He also said that India has the advantage in this new approach to business strategy with centrality of IT and human resources and insisted that India must seize the opportunity.
Kapil Sibal, Minister of Science, Technology and Earth Sciences, spoke about how the concept of N=1 and R=G could be successful in government. He felt that outsourcing is not about saving costs for the MNC but about importing competitiveness.
| Check Top MBA Colleges in India by Cities | | |
| Also Read Important Articles on MBA Admission | ||
| Top MBA Colleges in India | MBA Admission | MBA Entrance Exam |
| MBA Placements | MBA Ranking In India | GD Topics |
A lively discussion on a new approach to value creation based on individual consumer experience fulfilled from resources from multiple vendors provided the backdrop to the global launch of Prof. C.K. Prahalads new book, The New Age of Innovation.