Being an alumnus of the institution, Mr. Rakshit broke the ice and in a session interleaved with humour and relevant examples, he discussed various issues in advertising. He stressed on the fact how brand managers today are not realizing the importance of the research in Macro areas. Though a lot of time is spent on the vision and mission marketing people find it difficult to define the current status of their brand.
Though he said segmentation of the population should be done, he stressed on the fact that these segments should be continuously redefined and made narrower or broader according to the needs of the hour.
He went on to speak about media specialization, knowledge, reach and response talking about his experiences at Cadburys and otherwise.
He spoke of interactive media as an opportunity for marketers in our country and as an unutilized medium. Also explaining why 90% of the advertising is done on soaps, he said that women today are the decision makers for the family and are thus being targeted.
He then progressed to the importance of observations in advertising. Saying that how an individual describes his journey in an elevator can be the differentiating factor between a potential candidate and an ordinary one in an advertising interview, he compelled the students in the batch to extend their view on advertising beyond creativity only.
He then closed the hour long session by explaining the difference between advertising and marketing saying that marketing gives depth while advertising gives width. This was followed by a Q and A session where a plethora of contemporary topics were discussed.
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Being an alumnus of the institution, Mr. Rakshit broke the ice and in a session interleaved with humour and relevant examples, he discussed various issues in advertising. He stressed on the fact how brand managers today are not realizing the importance of the research in Macro areas. Though a lot of time is spent on the vision and mission marketing people find it difficult to define the current status of their brand.
Though he said segmentation of the population should be done, he stressed on the fact that these segments should be continuously redefined and made narrower or broader according to the needs of the hour.
He went on to speak about media specialization, knowledge, reach and response talking about his experiences at Cadburys and otherwise.
He spoke of interactive media as an opportunity for marketers in our country and as an unutilized medium. Also explaining why 90% of the advertising is done on soaps, he said that women today are the decision makers for the family and are thus being targeted.
He then progressed to the importance of observations in advertising. Saying that how an individual describes his journey in an elevator can be the differentiating factor between a potential candidate and an ordinary one in an advertising interview, he compelled the students in the batch to extend their view on advertising beyond creativity only.
He then closed the hour long session by explaining the difference between advertising and marketing saying that marketing gives depth while advertising gives width. This was followed by a Q and A session where a plethora of contemporary topics were discussed.
| Check Top MBA Colleges in India by Cities | | |
| Also Read Important Articles on MBA Admission | ||
| Top MBA Colleges in India | MBA Admission | MBA Entrance Exam |
| MBA Placements | MBA Ranking In India | GD Topics |
Jamna Lal Bajaj Institute of Management Studies (JBIMS) alumnus and Managing Director of Advertising Avenues Gautam Rakshit visited JBIMS for an interaction with the students.