The conference will be held on April 18 and 19, 2008 at IMT-G campus. Marketing faculty at IMT-G Prof Rajat Gera is the Conference Chair.
The sub themes and tracks at the conference will include: Technology in marketing, Leveraging technology for customer profitability, Technology enabled marketing, Marketing technologies and Innovation in Marketing. The conference coverage will include several high interest areas like E-marketing, Digital marketing, Digital branding, E-tailing, Customer Analytics, Marketing ROI, Database Marketing, Experiential Marketing, Interactive Marketing technologies and new-product innovation.
Says the conference backgrounder, Business discontinuities like deregulation, globalization, technological convergence, and the rapid evolution of the Internet have blurred the roles that companies play with their customers and redefined the way value is created and delivered. Technology is affecting marketing by enhancing speed, customization, and individuation. The internet has enabled customer interactivity, low cost product and service delivery and experiential customer marketing. Future technological advances like the web 2.0, consumer electronic devices like the handheld PCs, cell phones, and media platforms have the potential to disrupt the current value-chains and enable new ways of creating and delivering value.
Academic advisor to the conference include Amitava Chattopadhyay,INSEAD, Singapore; Andress B.Eisingerich, Tanaka Business School Imperial College London, UK; Aron Ocass
University of Newcastle, Australia; Laurent MaruaniHEC School of Management, Paris, France and Michael R.Czinkota,Georgetown University, Washington, D.C., USA.
Taking about the objective of the conference, backgrounder says, Some of the challenges facing marketers today and which need to be tackled are: How do we innovate better and faster in products and services? How do we ride the waves of disruptive technologies: How do we manage the diffusion of innovations once we have created them? The inaugural conference on Technology and Innovation in Marketing aims to stimulate thinking and exchange of ideas and practices on the theme of the conference.
Conference has invited papers from the academicians and practicing managers on themes. Last date for submission for abstracts in November 30.
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The conference will be held on April 18 and 19, 2008 at IMT-G campus. Marketing faculty at IMT-G Prof Rajat Gera is the Conference Chair.
The sub themes and tracks at the conference will include: Technology in marketing, Leveraging technology for customer profitability, Technology enabled marketing, Marketing technologies and Innovation in Marketing. The conference coverage will include several high interest areas like E-marketing, Digital marketing, Digital branding, E-tailing, Customer Analytics, Marketing ROI, Database Marketing, Experiential Marketing, Interactive Marketing technologies and new-product innovation.
Says the conference backgrounder, Business discontinuities like deregulation, globalization, technological convergence, and the rapid evolution of the Internet have blurred the roles that companies play with their customers and redefined the way value is created and delivered. Technology is affecting marketing by enhancing speed, customization, and individuation. The internet has enabled customer interactivity, low cost product and service delivery and experiential customer marketing. Future technological advances like the web 2.0, consumer electronic devices like the handheld PCs, cell phones, and media platforms have the potential to disrupt the current value-chains and enable new ways of creating and delivering value.
Academic advisor to the conference include Amitava Chattopadhyay,INSEAD, Singapore; Andress B.Eisingerich, Tanaka Business School Imperial College London, UK; Aron Ocass
University of Newcastle, Australia; Laurent MaruaniHEC School of Management, Paris, France and Michael R.Czinkota,Georgetown University, Washington, D.C., USA.
Taking about the objective of the conference, backgrounder says, Some of the challenges facing marketers today and which need to be tackled are: How do we innovate better and faster in products and services? How do we ride the waves of disruptive technologies: How do we manage the diffusion of innovations once we have created them? The inaugural conference on Technology and Innovation in Marketing aims to stimulate thinking and exchange of ideas and practices on the theme of the conference.
Conference has invited papers from the academicians and practicing managers on themes. Last date for submission for abstracts in November 30.
| Check Top MBA Colleges in India by Cities | | |
| Also Read Important Articles on MBA Admission | ||
| Top MBA Colleges in India | MBA Admission | MBA Entrance Exam |
| MBA Placements | MBA Ranking In India | GD Topics |
Institute of Management Technology, Ghaziabad (IMT-G) will be organizing a conference on Technology and Innovation in Marketing (http://www.imt.edu/ictim2008).