Microsoft Corporate Challenge 2007 to be held in Thailand

This test is not about company takeovers and corporate power play in the soft environs of the boardroom but about skills of corporate teams during crisis management and inter-personal relationships.

The event challenges teams to push themselves to the extreme and work together as a unit till the end. It emphasizes that it is team dynamics and not individuals who are responsible for the success of any organization. It is a team event that puts the physical endurance abilities and mental caliber of Indias top corporate to the ultimate test.

The challenge is based on a non-linear race format, which is contested across 5 to 6 stages. Each stage require a combination of physical and mental activities, and include activities like from running, cycling, rowing and trekking through the wild, light engineering tasks, cracking codes and negotiating board games with a twist.

Each team will consist of seven members out of which at least two must be women and one a part of the senior management of the organization.

Speaking on Microsofts association with the Corporate Challenge, Mr. Doug Hauger, COO, Microsoft, said, No other event exemplifies the importance of people and teamwork more than the Microsoft Corporate Challenge and we are happy to continue our association with the event till 2009Microsoft has found the event to be a great platform for demonstrating and inspiring people to translate their potential into achieving real goals much like our people ready business software.

Mr. Prem Bhatia Managing Director, Sports Media Ltd, said, The course design has taken us six months to finalize and will reward the physically able, mentally astute, and companies that have good strategy and are completely cohesive as a unit.

The first edition of the Microsoft Corporate Challenge was held in Goa in 2005 and the second edition was held in Kochi in 2006.

The Microsoft Corporate Challenge is conceptualized, managed and produced by Sports Media Limited and DNA Networks.

According to the organizers of the event, In two years, the Microsoft Corporate Challenge has seen heavyweight competitors from across domains like ICICI, Unilever, Infosys, GE Money, Hewlett Packard, Barclays Bank, Wartsila, ABB, Thomson International, Pepsi Foods, IDEA Cellular, Ashok Leyland, Motorola, JWT, Hutch, Reliance Capital, Worldspace, Grey Worldwide, RMZ and Indiatimes. Standard Chartered Bank emerged victorious in 2006, while Bennett Coleman finished second and JM Morgan Stanley finished at third place.

Sports Media Limited is a company engaged in sponsorship management in sports and entertainment on behalf of major clients, advertisers as well as federations / cricket boards / rights holders.

DNA Networks is an international events marketing company that has been around for well over two decades in India; it has redefined promotions and presentation of events to live and television audiences across the country.