Dr Jagdish Sheth discusses The Impact of Digital Technology on the 4 Ps of Marketing at IMT Hyderabad

Institute of Management Technology, Hyderabad, had a lifetime opportunity to invite Dr. Jagdish Sheth, a renowned scholar and one of the foremost authorities in the world of marketing and consumer behaviour, to deliver a lecture on The Impact of Digital Technology on the 4 Ps of Marketing.
The other two eminent invitees were: Mr. M.R. Rao, former Dean at ISB Hyderabad and Mr. Jayant Shah, the Business Director of Academy of Indian Marketing, which is a consortium of leading management institutions offering world class management education and research activities through doctoral and equivalent programs.