Known as the School of Ideas, MICA Ahmedabad was established in 1991. MICA was formerly known as Mudra Institute of Communications, Ahmedabad. MICA is the only residential institute in the country, and perhaps in the Asia-Pacific region, dedicated to creating leadership in Strategic Marketing and Communication. MICA is an Autonomous, Non-Profit Institution.
MICA is a Fulbright Affiliate Institute and an approved and accredited partner of the Chartered Institute of Marketing, UK. MICA is a member of Association of Asia Pacific Business Schools (AAPBS) and Association of Management Development Institutions in South Asia (AMDISA). It has international collaborations for faculty and student exchange with renowned schools across the globe including ESCEM School of Business and Management, France ; Nanyang Technological University, Singapore; Institute of Applied Media Studies, Zurich; University of Texas, Pan-American, USA; Griffith University, Australia; Southern Methodist University, Dallas, USA among others.
MICA Ahmedabad is a highly ranked B-School. It was Ranked #37 in the GoI MHRD NIRF Ranking 2023 among 125 top Management institutes of India. MICA has a consistent record of 100% placements for PGDM-C and PGDM programmes. In placements 2024, MICA registered Average Package of Rs.19,21,535 and highest package of Rs.35,50,000 from FMCG sector. Large batch of 195 students received offers from 87 marquee companies which participated in placement 2024. Among the top recruiters were Aditya Birla Group, Accenture, Adani, Godrej, L'Oreal, Amul, Samsung, Tata among others.
MICA Ahmedabad offers AICTE approved programmes including 2 years full time PGDM-C; PGDM programmes. Besides it offers Post Graduate Certificate Programme and Fellow Programme in Management–Communications (FPM-C) MICA accepts CAT and XAT exam score for admission to its PGDM programmes.
MICA campus is located on the outskirts of Ahmedabad over 19 acres of green land. It has fully air-conditioned classrooms, seminar halls, an auditorium, an open-air theatre, a computer laboratory, a Library, hostel accommodation for over 300 students with 24*7 internet connectivity. It also has a café, a dining area and sports facilities. MICA runs a broadcasting centre for community radio
Profile :
Digital and brand specialist with track record of building successful brands across industries - Quikr, Freshmenu, Appy. US & UK experience with powerful global brands like MasterCard, Microsoft and Royal Mail. Media agnostic thinker with rich ATL, BTL, CRM, & SEO expertise.
'LinkedIn Content 50' - 2018
'Campaign India A-List' - 2018
'Adobe Content 100' - 2017
Nominee - 'Marketer of the Year', IAA Leadership Awards 2014
Winner - Excellence Award, American Association of Advertising Agencies, Philadelphia 2002.
Published Fiction Writer - 'Talking of Silence' published 2004.
Kanika Mittal - National Business Head, Twitter
Kavita Chaturvedi started her career with ITC Limited as the Marketing Service Manager and handled media for ITC. She has been with ITC since 2003 and currently is the Chief Operating Officer, Snack Business.
Leading Brand Solutions for India's biggest and most exciting brands across the Tech, Tech OEM, Auto, BFSI, FMCG etc. I am proud to drive Revenue for Twitter India's largest business portfolio. With this role intersecting marketing, technology, digital first thinking and culture, I have found a #passion that I can drive with #purpose.
Before Twitter, I was the Marketing Head at Reebok and led the brand through a number of noteworthy milestones:-
Delivered extremely strong brand health metrics. Like Topping the sports and footwear category in Brand Equity’s most Exciting Brands despite lowest MWB spend and achieving the Highest Quality of Consideration Score (QCS) in the world
Re-positioned into a premium fitness brand through an invigorated brand ambassador mix, inspirational brand communications, revamped point of sale consumer experience and digital transformation.
Disrupted the market with a Women’s First approach. Created #FitToFight and #GirlsFight Campaign with Kangana Ranaut breaking stereotypes and addressing issues of Gender Pay Gap and Eve Teasing.
Moved to an always-on Digital Approach with focus on content, influencer and community marketing and a Mobile First + Omni Channel Strategy and Implementation
Spearheaded Thought Leadership with #FitToFight Awards, Youth Talks, Fit India Survey etc
MICA Ahmedabad: Alumni
MICA Alumni are many top CEOs, CXOs, HR Heads, top managers, entrepreneurs, from its PGDM-C and PGDM programs. MICA Ahmedabad Alumni are holding the top positions in many top companies in India and abroad. There are hundreds of notable alumni of MICA Ahmedabad. MICA Alumni are the torch bearers of their alma mater and are the inspiration for the budding managers studying in MICA Ahmedabad. Watch this page for some of the MICA famous alumni.
MICA Ahmedabad: Infrastructure
MICA campus is located on the outskirts of Ahmedabad over 19 acres of green verdant land. It has fully air-conditioned classrooms, with state of the art communication facilities and teaching aids, seminar halls, an auditorium, an open-air theatre, and a computer laboratory with 24*7 internet connectivity. Its library has a large collection of books and journals, besides having a huge database of the latest advertising campaigns and print advertisements. MICA has hostel accommodation for over 300 students with 24*7 internet connectivity in each room.
Others -- MICA Ahmedabad
MICA offers great learning opportunities with various student clubs and committees
Wi-Fi Campus -- MICA Ahmedabad
MICA campus has 24*7 Wi Fi connectivity
Sport Complex -- MICA Ahmedabad
MICA has sports facilities like cricket grounds, tennis and volleyball courts among others
Shuttle Service -- MICA Ahmedabad
MICA offers shuttle service to its students, faculty and staff
Incubator -- MICA Ahmedabad
MICA has Incubation centre at the Entrepreneurship Development Cell
Hospital & Medical Facilities -- MICA Ahmedabad
MICA has Well equipped medical facilities with doctor & nurses available at its medical centre