Marketing principles still relevant in post-COVID 19 world; VBs Curriculum 4.0 meets Industry 4.0 needs: Dr A Parasuraman, Marketing Guru & Pro-Chancellor, Vijaybhoomi University

Well known global marketing thinker and researcher Dr A. Parasuraman ("Parsu") served as a Professor and Holder of the James W. McLamore Chair in Marketing (endowed by the Burger King Corporation) and Director of PhD Programs at the School of Business, University of Miami till 2019. After his education at IIT Madras and IIM Ahmedabad, Dr Parasuraman had moved to U.S. for his DBA at Indiana University and stayed on for research and academic career.

How Working Professional & IIT Roorkee Graduate Rahul Gupta cracked CAT with 100%ile and got into IIM Ahmedabad for MBA 2020!

CAT 2020 exam date is Sunday, November 29, 2020. To help the aspirants preparing for CAT 2020, MBAUniverse.com has published a series of articles on CAT preparation plan & strategy adopted by CAT toppers studying at IIM Ahmedabad, Bangalore, Calcutta, Lucknow, MDI Gurgaon among others. Below are shared the interview excerpts with CAT preparation tips by CAT Topper Rahul Gupta, and IIM Ahmedabad student of 2020-22 batch 

How Surat Boy and NIT Hamirpur Graduate Shantanu Yadav cracked CAT with 99.7%ile and got into IIM Ahmedabad for MBA 2020!

CAT 2020 exam date is Sunday, November 29, 2020. To help the aspirants preparing for CAT 2020, MBAUniverse.com has published a series of articles on CAT preparation plan & strategy adopted by CAT toppers studying at IIM Ahmedabad, Bangalore, Calcutta, Lucknow, MDI Gurgaon among others. Below are shared the interview excerpts with CAT preparation tips by CAT Topper Shantanu Singh Yadav, and IIM Ahmedabad student of 2020-22 batch 

SPJIMR One Year MBA Achieves 100% placement with 6% Rise in Average Salary; IT & Services Emerge as Top Recruiting Sector

Bhartiya Vidya Bhavan's  S.P. Jain Institute of Management & Research (SPJIMR), a premier school of management  has completed 100% placement for its 15-month post graduate programme in management (PGPM) class 2020 with a rise of 6 percent in average salary which has gone up to Rs.19.5 LPA this year from Rs.18.38 LPA last year. 74 marquee companies participate in the PGPM placement process extending offers to all the 115 students in the batch.

Taking HBS Online was a very positive experience; Let us use COVID-19 challenge to Reimagine the MBA: Dr Srikant Datar

In the wake of the COVID 19 lockdown, Harvard Business School was forced to shut down its physical classrooms and go completely online on March 23. This successful transition was planned over a two-week period. Prof Srikant Datar, Senior Associate Dean for University Affairs and Faculty Chair of the Harvard Innovation Labs, led the transition at HBS.

MBAUniverse.com conducted an in-depth interview with Prof Datar to understand the preparation, principles, and learnings from the Harvard Experience.

B-schools to Complete New MBA Admissions by August 25, but no Fee hike this year: AICTE

Responding proactively in student interest, regulatory body All India Council for Technical Education (AICTE) has released the revised academic calendar for B-schools with guidelines for the PGDM/PGCM admission time lines, commencement of classes for new as well as existing students, mode of teaching, revised dates to apply for fee refund among others key instructions. These guidelines are mandatory for more than 500 B-schools including top B-schools like XLRI, SPJIMR and MDI.

AACSB holds ICAM Conference virtually with 600 participants; Keynote Roger Martin says B-schools must be distinctive or wither away

Progressive institutions are adapting their delivery models in the wake of COVID 19 lockdown. AACSB, the leading global MBA accreditation body, recently held its annual ICAM conference virtually on April 26–28, 2020. Traditionally, ICAM is one of the largest congregations of MBA educators in the world. This year, nearly 600 participants joined the online event, with more than 50 from the Asia Pacific region and a handful from India. MBAUniverse.com was also invited to participate from India.

Five initiatives at Masters Union Gurgaon MBA that take Industry-Immersion to a new level

Masters’ Union School of Business will open its doors to students in August 2020. Modelling itself on a School of Medicine, Masters’ Union is taking many initiatives to make sure that students get a great industry-immersive experience. “It’s the novelty of it,” says Professor Karthik Rammana, Director, University of Oxford, who will be teaching Business and Public Policy at Masters’ Union, “that makes it so special-this is the first time this means of education has been employed outside the field of medicine.”

MBA aspirants, students must embrace Patience, Perseverance and manage Risks to minimise COVID 19 impact: Dr NM Kondap, DG, Kohinoor Business School

Kohinoor Business School (KBS) Mumbai, one of the leading MBA colleges in Maharashtra, is taking the calamity of Corona Virus Outbreak as a new challenge and has continued to impart the regular teaching and learning, and also moving towards developing a model of sustainability, while many B-schools are yet to come up with their strategy to complete admissions, proposed use of pedagogy, summer internships, session commencement and placements.

After GRE, GMAT offers Online At-Home proctored test with changes in Pattern, Fees; Implications for Indian MBA

Soon after its rival ETS announced at-home GRE test on March 23, Graduate Management Admission Council (GMAC) announced on April 15 that GMAT exams can be taken at home. GMAT Online will have a slightly different Exam Pattern and will be available across the world except in some countries like China. This move comes in the wake of many leading US B-schools including Kellogg School announcing waiver of GMAT/GRE for upcoming MBA admissions. This MBAUniverse.com article reviews this important global MBA trend, and explores implications for Indian MBA education.