Book Excerpt: Marketing lessons from Mahatma Gandhi
So what is it that makes the frail man from Porbander, such a towering Titan? Is it his ideas? Probably not. Ahimsa and Satyagrah are age-old concepts. There have been many apostles of peace before. But none enjoyed as much adulation as this humble person. What makes this man the ultimate icon?
It may sound preposterous, but can we credit this phenomenon to his marketing skills? After all he is also known for the following quote:
A Customer is the most important visitor on our premises.
He is not dependent on us.
We are dependent on him.
AIMA to hold National HRM Summit in New Delhi
However, several challenges and opportunities abound for this function. To put a spotlight on the subject, All India Management Association (AIMA) will be holding it National HRM Summit in New Delhi on October 17-18, 2008. The Summit will be based on theme of Positioning HR to create Value: The New HR.
XLRI signs MOU with German University for student and faculty exchange programmes
The MOU was signed by Dr. Manfred Krafft, who heads Marketing Centre Munster (MCM) at Munster University, and the Chairperson of International Relations, Prof. Jittu Singh, at XLRI. XLRI is the first B-school partner for Muenster School of Business Administration and Economics in India.
Dr. Manfred Krafft from University of Muenster, Germany addressed the students of XLRI on the occasion of signing of the MOU between the two universities. He delivered a presentation to XLRI students regarding the courses and programs offered by Muenster.
IIM Calcutta student bags Dewang Mehta Management Award
Mr. Chhaparia was awarded the The Dewang Mehta Award sponsored by the Onward Foundation along with a cash prize of Rs. 2 Lakhs.
FMS Entrepreneurship Cell launches International Entrepreneurship Challenge 2008
The programme is open to not just B-school students but undergraduates, postgraduates, corporate and start ups across the world.
Wanna be a successful entrepreneur? Stay Hungry & Stay Foolish
Perhaps the campus best known for producing top entrepreneurs is the fabled Indian Institute of Management, Ahmedabad (IIM-A). Naturally, a book exploring these entrepreneurs was much needed. Thats exactly what a new book by IIM-A alumna Rashmi Bansal titled Stay Hungury, Stay Foolish is all about.
IIM A concludes its prestigious Faculty Development Programme
Thirty seven (37) faculty members including international participants from neighboring countries like Nepal and Maldives participated in this 30th FDP.
The 16-week long programme not only covers basic disciplines like economics and statistics and core management areas like marketing, finance, human resource management, operations management and strategy, but also focuses on academic writing, case writing, qualitative and quantitative research methods and innovative pedagogical techniques.
AIMA 35th NMC: How to create an Entrepreneur Manager
The session was addressed by Mr Niraj Bajaj, CMD, Mukand Ltd; Mr Prashant Tewari, MD, USV; Mr K Ganesh, CEO & Founder, TutorVista, and Ms Divya Modi, Global Director Finance, Spice Corp.
Mr Niraj Bajaj said, An out of the box thinking, full of energy, thoughts and new ideas with open mind makes an entrepreneur manager. As change is continuity with businesses, an entrepreneur manager needs to embrace change.
CNBC- TV18, along with MBAUniverse.com & TNS, launches Indias most comprehensive B-school Ranking
Indias leading business news channel CNBC-TV18, along with Indias leading management portal MBAUniverse.com and global research agency TNS, has launched a nationwide survey to rank Indias top B-schools. CNBC-TV18 A of B Ranking will arrive at the A list of B-schools after a comprehensive multi-tier research and survey.
The results of this nationwide survey are expected to be announced in November 2008.
Experiential Marketing event held at IIM Calcutta
The uniqueness of such a common occurrence lay in the fact that these stalls were run by the students of IIM-C as part of a marketing based event, Mandi.