Book Excerpt: Marketing lessons from Mahatma Gandhi

So what is it that makes the frail man from Porbander, such a towering Titan? Is it his ideas? Probably not. Ahimsa and Satyagrah are age-old concepts. There have been many apostles of peace before. But none enjoyed as much adulation as this humble person. What makes this man the ultimate icon?

It may sound preposterous, but can we credit this phenomenon to his marketing skills? After all he is also known for the following quote:
A Customer is the most important visitor on our premises.
He is not dependent on us.
We are dependent on him.

XLRI signs MOU with German University for student and faculty exchange programmes

The MOU was signed by Dr. Manfred Krafft, who heads Marketing Centre Munster (MCM) at Munster University, and the Chairperson of International Relations, Prof. Jittu Singh, at XLRI. XLRI is the first B-school partner for Muenster School of Business Administration and Economics in India.

Dr. Manfred Krafft from University of Muenster, Germany addressed the students of XLRI on the occasion of signing of the MOU between the two universities. He delivered a presentation to XLRI students regarding the courses and programs offered by Muenster.

Wanna be a successful entrepreneur? Stay Hungry & Stay Foolish

Perhaps the campus best known for producing top entrepreneurs is the fabled Indian Institute of Management, Ahmedabad (IIM-A). Naturally, a book exploring these entrepreneurs was much needed. Thats exactly what a new book by IIM-A alumna Rashmi Bansal titled Stay Hungury, Stay Foolish is all about.

IIM A concludes its prestigious Faculty Development Programme

Thirty seven (37) faculty members including international participants from neighboring countries like Nepal and Maldives participated in this 30th FDP.

The 16-week long programme not only covers basic disciplines like economics and statistics and core management areas like marketing, finance, human resource management, operations management and strategy, but also focuses on academic writing, case writing, qualitative and quantitative research methods and innovative pedagogical techniques.

AIMA 35th NMC: How to create an Entrepreneur Manager

The session was addressed by Mr Niraj Bajaj, CMD, Mukand Ltd; Mr Prashant Tewari, MD, USV; Mr K Ganesh, CEO & Founder, TutorVista, and Ms Divya Modi, Global Director Finance, Spice Corp.

Mr Niraj Bajaj said, An out of the box thinking, full of energy, thoughts and new ideas with open mind makes an entrepreneur manager. As change is continuity with businesses, an entrepreneur manager needs to embrace change.

CNBC- TV18, along with MBAUniverse.com & TNS, launches Indias most comprehensive B-school Ranking

Indias leading business news channel CNBC-TV18, along with Indias leading management portal MBAUniverse.com and global research agency TNS, has launched a nationwide survey to rank Indias top B-schools. CNBC-TV18 A of B Ranking will arrive at the A list of B-schools after a comprehensive multi-tier research and survey.

The results of this nationwide survey are expected to be announced in November 2008.