Keeping in line with IIM-Ks drive to encourage entrepreneurship, The Start-up Fair brings together aspiring and existing entrepreneurs, venture capitalists and industry experts to discuss business ideas and facilitate the process of implementing them. Many aspiring entrepreneurs from the final year batch of IIM-K would also be interacting with the participating firms to understand the proposed business models, the nitty-gritties involved, the challenges faced and the firms working and proposed solutions.

To address the changing marketing paradigm, distinguished speakers like London Business Schools Prof Nirmalya Kumar and Mr Santosh Desai, CEO, Future Brands. The session was chaired by Mr Keki Mistry, Vice Chairman & MD, HDFC Bank.
Leading the discussion, Mr. Mistry said that Marketing always needs to evolve in the dynamic environment. He also stressed on the point that employees of any organization are the best advertisers and the support of word of mouth advertising is the best bet for any advertiser.

The second session of the day one was on the theme: Developing a Global Mindset.

The session was chaired by Mr Sudhir Jalan. The other speakers were Mr Jeffrey Watts, Partner, deloitte Tohmatsu, Japan; Ms Anne Nemer, Asst. dean & ED, Univ of Pittsburgh and Mr D Sivakumar, MD Nokia.
In his opening remarks, Mr. Jalan said that good leaders need to have understanding of Global practices as these practices across the globe are transforming us.

This description is of the Chinaswamy Stadium, Bangalore which was the venue of the first ever Alumni Meet of Vinod Gupta School of Management (VGSoM), IIT Kharagpur on the 27th of September 2008. What better place to be when you meet up with old friends and catch up on all those years gone by, reminiscing about the memories of the campus, the rainy days, the sluggish afternoons, beads of sweat before the exam and of course the hectic schedule of a B Schooler.

Coco-Cola, John Deere, GE Security, PepsiCo, McLarty Associates, Mahyco Monsanto Biotech, Nenko Advisors, Nichani Holdings LLC, Savani Farms, Weston Solutions and Boeing were the companies represented at the mission.
The USIBC is the premier business advocacy group representing Americas top companies with Indian investments and global Indian Companies. The USIBC was established in 1975 with the support of the US Chamber of Commerce, to promote business ties between the two countries. Dr Ian Thomas, President, Boeing India and Ron Somers, President, USIBC led the mission.

Hegave them insights on the role of treasury in a company especially with regards to an FMCG company and the diverse functions it looks after in order for a business to run profitably.

The Convention was inaugurated on September 30 in presence of senior management honchos. The convention theme is The New Manager.

The inaugural session was addressed by Mr. R Gopalakrishnan, ED, Tata Sons & Convention, Chairman; John Karr, Managing Partner, Deloitte; Kewal Handa, President AIMA & MD Pfizer; Dr. Indu Shahani, Sherrif Mumbai; S K Swamy, President Elect, AIMA; Rekha Sethi DG AIMA & S Mohan President BMA.

Said Kewal Handa, We are planning to make AIMA as the Knowledge Body. We are starting a series of road-shows, starting with Mumbai.

The three hour long session on Challenges involved in the launch and development of a new product provided the students at IIM Lucknow an opportunity to learn the key insights in the field of marketing.

HBS has introduced a new deferred MBA admission program, called HBS 2+2, where college students can apply straight from their college. Once selected, they will work for 2 years at select companies like Google and McKinsey and will then be admitted to HBS MBA class.

According to HBS, one of the main reasons for HBS launching this programme was the misconception in US that HBS and premier B-schools admit students only with 5-6 years of work experience.

To help CAT takers, MBAUniverse.com Aspirant Zone is publishing a series on expert guidance by Indias leading test prep companies. In this series, MBAUniverse.com Aspirant zone brings expert advice by Career Launcher, one of Indias leading MBA test prep company, on strategy to crack CAT 08.

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By Shiva Kumar, Director (R&D), Career Launcher India Ltd.