Mr. Stephen Remedios, the Regional Sales and Customer Manager, South India at HUL conducted the workshop. He has been with HUL for the last seven years and has extensive experience in the field of brand management.
Steve as he is popularly called spoke in depth about the New Product Development Process and Cross cultural branding, taking us through the entire journey of one of HULs power brands; Close-Up. Steve, coupled his talk with some very exciting product ads and explained how the common thrash able elements of the communication were maintained over a period of time.

To help CAT takers, MBAUniverse.com Aspirant Zone is publishing a series on expert guidance by Indias leading test prep companies. In this article, MBAUniverse.com Aspirant zone brings expert advice by IMS Learning Resources, Mumbai.

The best strategy for the CAT is to have NO strategy!
Article by Gejo Sreenivasan, IMS Learning

According to the latest management tome by A. G. Lafley, chairman and CEO of Procter & Gamble and noted management guru Ram Charan, a Game-changer is 1. a visionary strategist who alter the game his business plays or conceives an entirely new game. 2. a creator who use innovation as the basis for sustaining profitable organic growth and consistently improving margins. 3. a leader who understand that the consumer or customernot the CEOis boss. 4.

this Part 3of CAT series by Indore based PT Education focuses on Data Interpretation and Qualitative Ability area.
PT Education on CAT 2008

Quantitative Ability (QA)
Mathematics is the science that deals with numbers, quantities, shapes, patterns, measurements, concepts related to them and their numerous inter-relationships. It includes arithmetic, algebra, geometry, trigonometry, etc. The quantitative techniques section in CAT is an application of the fundamental rules of mathematics in real-life situations.

Prof JK Mitra, Dean, FMS delivered the welcome address of the conclave.

The first session was held on the topic of Why Leaders place IT strategy before Business strategy. Mr Vikram Tiwathia, CIO, Confederation of Indian Industry; M. Rajdeep Sehrawat, VP Education Initiatives, Innovation, Domestic IT market and Green IT, NASSCOM; Mr. Sachin Gupta, Practice Director, Microsoft Consulting Enterprise Services and Mr. Kuldeep Solanki, Manager National Marketing Team, Avaya GlobalConnect Ltd were the speakers of the first session.

Mr Rahul Bajaj, Chairman, Bajaj Auto Ltd; Mr R Gopalakrishnan, Convention Chairman & Executive Director, Tata Sons and Prof Nirmalya Kumar, Professor of Marketing, London Business School, along with a host of other experts, will address the summit theme of The New Manager.

Mr Oscar Fernandes, Minister of State (Independent Charge), Ministry of Labour & Employment, Government of India kicked off the conclave with his keynote speech.

Ms Ivy Mukherjee, Regional Head, South India, Watson Wyatt; Mr Joby Joseph, Business Group Manager, Hewitt Associates; Mr P Dwarkanath, Director, Group Human Capital, Max India; Mr Rajesh Kurup, Sr Vice President, HR, Times Innovative Media Ltd were the speakers at the panel discussion.

The theme of this years seminar was Mergers and Acquisitions India Inc. on the prowl.

Prominent speakers at the seminar include Mr. Kamlesh Gandhi, Head of the Investment banking division of Religare, Mr. Manoj Gupta, Vice President at Nexus Capital Advisors, Mr. Shiraz Bugwadia, the Director of O3 Capital and Mr. Sadashiv Rao, Senior Director at IDFC, Mr. Ravi Mani, Assosciate Director, Equirius Capital, Mr. Hemendra Aran, founder and CEO of Aranca and Mr. Som Krishna from ICICI Investment Banking Group.

Another ailing investment bank, Merrill Lynch, was bought on Sunday by Bank of America for $50 billion. Earlier on Sunday, American International Group (AIG), the insurance giant, sought a $40 billion bridge loan from the US Federal Reserve.

this Part 2 of CAT series by Indore based PT Education focuses on preparation for Reading Comprehension and Verbal Ability areas. The third and final part of this series will focus on Data Interpretation and Qualitative Ability.
PT Education on CAT 2008

Reading comprehension (RC)
Read to lead!

When Margaret Fuller wrote, Today a reader, tomorrow a leader, she was not much off the mark. Reading is a habit that has the ability to change the world around you. And there is no need to remind anyone that the world is changing very fast.