Known as the School of Ideas, MICA Ahmedabad was established in 1991. MICA was formerly known as Mudra Institute of Communications, Ahmedabad. MICA is the only residential institute in the country, and perhaps in the Asia-Pacific region, dedicated to creating leadership in Strategic Marketing and Communication. MICA is an Autonomous, Non-Profit Institution.
MICA is a Fulbright Affiliate Institute and an approved and accredited partner of the Chartered Institute of Marketing, UK. MICA is a member of Association of Asia Pacific Business Schools (AAPBS) and Association of Management Development Institutions in South Asia (AMDISA). It has international collaborations for faculty and student exchange with renowned schools across the globe including ESCEM School of Business and Management, France ; Nanyang Technological University, Singapore; Institute of Applied Media Studies, Zurich; University of Texas, Pan-American, USA; Griffith University, Australia; Southern Methodist University, Dallas, USA among others.
MICA Ahmedabad is a highly ranked B-School. It was Ranked #37 in the GoI MHRD NIRF Ranking 2023 among 125 top Management institutes of India. MICA has a consistent record of 100% placements for PGDM-C and PGDM programmes. In placements 2024, MICA registered Average Package of Rs.19,21,535 and highest package of Rs.35,50,000 from FMCG sector. Large batch of 195 students received offers from 87 marquee companies which participated in placement 2024. Among the top recruiters were Aditya Birla Group, Accenture, Adani, Godrej, L'Oreal, Amul, Samsung, Tata among others.
MICA Ahmedabad offers AICTE approved programmes including 2 years full time PGDM-C; PGDM programmes. Besides it offers Post Graduate Certificate Programme and Fellow Programme in Management–Communications (FPM-C) MICA accepts CAT and XAT exam score for admission to its PGDM programmes.
MICA campus is located on the outskirts of Ahmedabad over 19 acres of green land. It has fully air-conditioned classrooms, seminar halls, an auditorium, an open-air theatre, a computer laboratory, a Library, hostel accommodation for over 300 students with 24*7 internet connectivity. It also has a café, a dining area and sports facilities. MICA runs a broadcasting centre for community radio
Profile :
Digital and brand specialist with track record of building successful brands across industries - Quikr, Freshmenu, Appy. US & UK experience with powerful global brands like MasterCard, Microsoft and Royal Mail. Media agnostic thinker with rich ATL, BTL, CRM, & SEO expertise.
'LinkedIn Content 50' - 2018
'Campaign India A-List' - 2018
'Adobe Content 100' - 2017
Nominee - 'Marketer of the Year', IAA Leadership Awards 2014
Winner - Excellence Award, American Association of Advertising Agencies, Philadelphia 2002.
Published Fiction Writer - 'Talking of Silence' published 2004.
Kanika Mittal - National Business Head, Twitter
Kavita Chaturvedi started her career with ITC Limited as the Marketing Service Manager and handled media for ITC. She has been with ITC since 2003 and currently is the Chief Operating Officer, Snack Business.
Leading Brand Solutions for India's biggest and most exciting brands across the Tech, Tech OEM, Auto, BFSI, FMCG etc. I am proud to drive Revenue for Twitter India's largest business portfolio. With this role intersecting marketing, technology, digital first thinking and culture, I have found a #passion that I can drive with #purpose.
Before Twitter, I was the Marketing Head at Reebok and led the brand through a number of noteworthy milestones:-
Delivered extremely strong brand health metrics. Like Topping the sports and footwear category in Brand Equity’s most Exciting Brands despite lowest MWB spend and achieving the Highest Quality of Consideration Score (QCS) in the world
Re-positioned into a premium fitness brand through an invigorated brand ambassador mix, inspirational brand communications, revamped point of sale consumer experience and digital transformation.
Disrupted the market with a Women’s First approach. Created #FitToFight and #GirlsFight Campaign with Kangana Ranaut breaking stereotypes and addressing issues of Gender Pay Gap and Eve Teasing.
Moved to an always-on Digital Approach with focus on content, influencer and community marketing and a Mobile First + Omni Channel Strategy and Implementation
Spearheaded Thought Leadership with #FitToFight Awards, Youth Talks, Fit India Survey etc
MICA Ahmedabad: Admissions
MICA Ahmedabad admission criteria for both PGDM and PGDM-C is same. MICA Ahmedabad eligibility criteria, selection process and weightages in generation of final merit list for both the programmes are same. MICA admission is a three step process involving appearance in MICAT for all the CAT/XAT/GMAT takers, shortlisting based on exam scores, and the Final selection process as below:
Step 1: Apply and appear in at least one of the acceptable Entrance exams -CAT/XAT/GMAT
MICA Ahmedabad: Courses Fees
MICA Ahmedabad offers wide range of AICTE approved programmes including four residential programmes - Post Graduate Diploma in Management–Communications (PGDM-C); Post Graduate Diploma in Management (PGDM); Post Graduate Certificate Programme in Crafting Creative Communication (CCC); and Fellow Programme in Management–Communications (FPM-C) with wide range of specializations. MICA accepts CAT and XAT exam score for admission to its PGDM programmes.
MICA Ahmedabad
Known as the School of Ideas, MICA Ahmedabad was established in 1991. MICA was formerly known as Mudra Institute of Communications, Ahmedabad. MICA is the only residential institute in the country, and perhaps in the Asia-Pacific region, dedicated to creating leadership in Strategic Marketing and Communication. MICA is an Autonomous, Non-Profit Institution.
Post Graduate Certificate Programme in Crafting Creative Communication
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The Post Graduate Certificate Programme in Crafting Creative Communication (CCC) at MICA is a ten-month intensive program which is designed to train students in creative problem-solving for the creative communication industry. MICA students are exposed to various creative mediums such as film, photography, graphic design and art to enable effective execution of their ideas and stories.
CCC is where idea crafters are born. The programme builds a shape-shifting tribe of dreamers and doers - the humorous and the courageous – dazzling the world with their craft. As such, the Crafting Creative Communications is more than just a programme. It is a transformative journey that provides a framework to discover and rediscover oneself. MICA empowers its learners to design communication that grabs attention and reflects the trends in a rapidly changing world. CCC is a uniquely designed programme that caters to the ever-evolving demands of the advertising, media and communication industry.
MICA Application has to be submitted online with the requisite application fee of Rs.2100/-.
MICA admission process for Post Graduate Programme in Crafting Creative Communication (CCC)
- The selection process comprises of an online test that probes into the creative and intelligence quotient of the aspirants.
- The test is conducted through email with a stipulated time of 48 hours to answer a diverse range of questions designed to gauge the aspirant's understanding of creative thinking, articulation, and problem-solving abilities.
- Successful candidates are shortlisted for Personal Interview (PI), which will be held at Ahmedabad (MICA Campus), Bangalore, Delhi, Kolkata and Mumbai.
- The final selection of the candidates will be based on their overall performance.
MICA constantly reviews and redesigns its curriculum and pedagogical framework to align it with the industry's expectations. It believes in building strong fundamentals and also gears up its students to be imaginative and disruptive while generating innovative ideas for branding and communication. The experiential learning methodology helps its students engage in the curriculum by imbibing the tools, techniques, processes and strategies through hands-on learning.
The key curriculum areas of MICA Post Graduate Certificate Programme in Crafting Creative Communication (CCC) include Idea Generation Techniques; Storytelling; Drawing From Life; Copywriting; Art Direction; Writing Creative Briefs; Semiotics; Photography; Film-Making; Tool Learning; Branding; Radio; Digital Advertising; New Media and Experiential Marketing.
Step by Step MICA Application process for admission to Post Graduate Programme in Crafting Creative Communication (CCC) is as below:
Step-1: Register to Get User ID: Click on Apply Now at MICA website. On the page that opens, you should fill in your name, mobile number, valid email ID and after clicking on ‘I Agree’ box, and entering captcha, you need to click on submit button.
Step-2: Check & Verify Details: Verify the filled in information and click on OK button. Your User ID and password are now sent to your mobile and on your email ID. The page also displays your application number which you should note for future reference
Step-3: Go to Application and Upload Photo & Signature: Your MICA registration is now complete. Click on Go to Application and read instructions how to fill MICA application form and proceed further. The application form first requires to fill personal details, upload your photo & signature at the top
Step-4: Fill Academic Details & Work Experience: On the next page you need to fill the academic details from class 10 onwards and also your work experience and other details
Step-5: Make Payment: MICA Application fee is Rs.2100. You need to pay this fee online. If the fee amount is correct you should click on ‘I Agree’ before finalizing the payment and proceed further.
Eligibility criteria for MICA Post Graduate Programme in Crafting Creative Communication (CCC) are as below:
- This programme does not require applicants to clear CAT (Common Admission Test).
- A Bachelor’s degree or an equivalent qualification in any discipline recognized by the Association of Indian Universities is a definite prerequisite to apply.
- Aspirants who are essentially creative, intellectually curious, vividly imaginative with a diverse set of interests should apply. A flair for writing and the ability to visualize will be seen as an added advantage.
- The aspirant should be reasonably knowledgeable about the world of advertising, communication, art, visual design, digital media and entertainment while possessing lateral thinking capabilities with an inherent passion for learning.
MICA admission process for Post Graduate Programme in Crafting Creative Communication (CCC)
- The selection process comprises of an online test that probes into the creative and intelligence quotient of the aspirants.
- The test is conducted through email with a stipulated time of 48 hours to answer a diverse range of questions designed to gauge the aspirant's understanding of creative thinking, articulation, and problem-solving abilities.
- Successful candidates are shortlisted for Personal Interview (PI), which will be held at Ahmedabad (MICA Campus), Bangalore, Delhi, Kolkata and Mumbai.
- The final selection of the candidates will be based on their overall performance.
MICA Ahmedabad Scholarships, leading to partial or full fee waiver are offered to the students. MICA Scholarships are Merit Based and Need Based which are offered to students in 1st and 2nd year of the MBA courses to support them to pursue the management program with reduced financial burden. MICA Scholarships are awarded annually based on the student's overall academic performance and family income. The scholarships are awarded to the students who are currently pursuing studies at MICA. The process of evaluating and awarding the scholarships is rigorous.
MICA offers Prof. Bikram Bindra "Equity Scholarship" and other merit and Merit cum Means scholarships. The students from PGP-1 will be eligible to apply. The Criterion for Scholarship selection is based on the Family Income not exceeding Rs. 10 lakhs per annum. Student’s academic performance should be minimum CGPA of 3.00 and class attendance record of minimum 80% in the first year for PGP-2 scholarship. Winning state/national/international level competitions will also add to eligibility.
The maximum number of scholarships to be awarded will be 25 to 27 (to PGP-1, PGP-2, and CCC), including the sponsored from Prof. Bikram Bindra for 1-2 student(s), where Prof. Bindra will provide Rs. 5 Lakhs to the student(s). The scholarship to be awarded for PGP-2 students will be up to 12. MICA will provide the scholarship up to 100% of the tuition fees per student in the programme. The number of scholarships to be awarded for PGP-1 will be up to 11 to 13. For CCC, the scholarsdhip will be awarded up to 2 students. MICA will provide up to 50% of the tuition fees per student in the programme.
Fellow Programme in Management
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The 4-year Fellow programme, launched in 2010, is yet another impactful offering from MICA. The four-year Fellow programme at MICA is an AICTE-approved programme, is one of its kind in the country. Its unique world-class pedagogy and the foreign immersion module (offered with internationally reputed Universities) aim to prepare scholars of change. The programme is designed to prepare exemplary scholars who meet international research norms.
MICA's FPM programme integrates understanding of different theoretical perspectives in Strategic Marketing, Communication, Media, and digital platforms and develop a holistic understanding of the domains; Makes significant intellectual contributions to the body of knowledge; Connects classroom learning and contemporary issues and the ability to solve them; Demonstrates superior academic writing skills and brings in awareness of existing and emerging issues in research ethics.
Scholarship
All FPM students at MICA (except sponsored students) admitted to the Programme will be given a fellowship and contingency allowance. The fellowship includes a fee waiver and a monthly stipend. The stipend for the first 2 years is Rs.38,000 per month and for 3rd and 4th year the amount of stipend is Rs.41,000. In addition to the above, a contingency grant of Rs. 25,000 in the first year, Rs. 30,000 in each of the second and third years, and Rs. 15,000 in the fourth year will be available to the students for academic expenses like case material, books, travel, data collection expenses, thesis expenses etc. Students will be permitted to carry over surpluses to the following years. However, FPM students will bear their lodging and boarding expenses.
Eligible candidates for MICA FPM should apply online with an application fee of Rs.500/-
MICA FPM admission process includes Written Test and online interviews to draw a list of eligible candidates. The Candidate will come to campus later for a written test, an individual presentation and a personal interview. The step by step process for MICA FPM Admission is detailed below:
Stage 1: Telephone interviews of eligible candidates.
Stage 2: The Shortlisted candidates should appear for MICA’s FPM Admission Test.
The FPM Admission Test is a three-day process organised on the MICA campus, comprising of the Written Test (WT), an Individual Presentation (IP) and a Personal Interview (PI). Candidates appearing for the admission test will be provided lodging and boarding at the MICA campus. Details are as below:
Written Test: The Written Test will examine the candidate's theoretical understanding of communication, the ability to investigate a communication phenomenon and the ability to interpret data and draw conclusions. The WT will be descriptive in nature and is based on prescribed readings. Candidates shortlisted after the telephonic interviews will be sent the prescribed readings via email. They are required to read them critically. Candidates may bring copies of the readings to the WT as this is an open-book exam.
Individual Presentation (IP): The candidate will be presenting the topic based on the submitted research proposal. S/he will be given 15 minutes to present to a panel of experts. Candidates will be required to make PowerPoint (PPT) presentations.
Personal Interview (PI): The Personal Interview will follow the IP, where a panel of experts will assess the candidate's personality and passion for research.
Final Selection to the FPM programme is based on Telephonic screening interview and Performance in FPM Admission Test; Consistent academic performance from 10+2 onwards, and Professional work/research experience in media and communication
MICA FPM has embedded rigorous coursework and an international immersion module. Its unique world-class pedagogy and the foreign immersion module (offered with internationally reputed Universities) aim to prepare scholars of change by encouraging fundamental and applied research focusing on critical thinking, argument development, knowledge gap identification, problem formulation, and thesis writing. As a part of the FPM curriculum restructuring conducted in 2023, the programme now has a good mix of- foundational, some to be done with the PGP students, research-enabler, and domain-specific courses. This provides a solid bearing to FPM scholars, who can conduct quality research and develop scholarly acumen to perform well in their academic careers.
The FPM community regularly organises the MI-Idea Cafe series, where FPM scholars are encouraged to share their research ideas with the community for constructive interaction. Further, the MI-CoCreation initiative has facilitated global webinars with esteemed speakers to disseminate knowledge about dynamic and contemporary academic research.
MICA FPM application form is an integral part of the admission process. Please provide the correct information. Admission granted on the basis of incorrect information will be ipso facto null and void. Step by Step process how to apply for MICA FPM admission is as below:
Fill Application online
- Pay Online Application fees of Rs.500 while submitting the application. The application fee should be deposited through online link provided at the payment gateway.
- Two letters of recommendation in the prescribed format are required to be uploaded at the link provided in the online application.
- Ensure that you respond to all items in the application form (use N. A. for items which are not applicable to you).
Upload your Statement of Purpose (SOP) typewritten in a word document to the link provided in the online application. Address each of the following points, using the essay form in a maximum of two pages - Why do you want to pursue the FPM? And What are your career and professional goals? How do your research interests match with the sub-areas of MICA’s FPM: Communication and Media, Management and Marketing - Upload your proposed research of maximum of 1000 words and mention the names of 3 MICA faculty whose work is aligned to this area, to the link provided in the online application.
- Submit documents in support of the application according to the instructions given under Supporting Documents
The completed application form with attachment and documents will be considered for further selection process.
MICA FPM Eligibility Criteria have following key points:
- Applicants must have a UGC/AIU/AICTE approved Post Graduate/Master’s Degree/equivalent qualification with at least 55% marks or equivalent grade in the field of management/communications/humanities/ or social science.
- Exposure and understanding of Marketing, Media, Public Relations, Advertising and/or Journalism shall be an added advantage.
The candidate should have also completed a UGC/AIU/AICTE approved three-year Bachelor's degree/equivalent qualification after completing higher secondary (10+2) or equivalent. The Bachelor’s degree can be from any discipline (Engineering/ Science/ Social Studies/ Arts/ Commerce/ Communication/ Management/ or Media). - Foreign nationals and NRIs with non-Indian degrees that are considered equivalent (by UGC/AIU/AICTE) to the qualifications listed with GRE above are also eligible to apply for the programme.
- Final year students appearing for the master’s degree or equivalent examination can also apply.
MICA FPM admission process includes Written Test and online interviews to draw a list of eligible candidates. The Candidate will come to campus later for a written test, an individual presentation and a personal interview. The step by step process for MICA FPM Admission is detailed below:
Stage 1: Telephone interviews of eligible candidates.
Stage 2: The Shortlisted candidates should appear for MICA’s FPM Admission Test.
The FPM Admission Test is a three-day process organised on the MICA campus, comprising of the Written Test (WT), an Individual Presentation (IP) and a Personal Interview (PI). Candidates appearing for the admission test will be provided lodging and boarding at the MICA campus. Details are as below:
Written Test: The Written Test will examine the candidate's theoretical understanding of communication, the ability to investigate a communication phenomenon and the ability to interpret data and draw conclusions. The WT will be descriptive in nature and is based on prescribed readings. Candidates shortlisted after the telephonic interviews will be sent the prescribed readings via email. They are required to read them critically. Candidates may bring copies of the readings to the WT as this is an open-book exam.
Individual Presentation (IP): The candidate will be presenting the topic based on the submitted research proposal. S/he will be given 15 minutes to present to a panel of experts. Candidates will be required
to make PowerPoint (PPT) presentations.
Personal Interview (PI): The Personal Interview will follow the IP, where a panel of experts will assess the candidate's personality and passion for research.
Final Selection to the FPM programme is based on Telephonic screening interview and Performance in FPM Admission Test; Consistent academic performance from 10+2 onwards, and Professional work/research experience in media and communication
MICA Ahmedabad Scholarships, leading to partial or full fee waiver are offered to the students. MICA Scholarships are Merit Based and Need Based which are offered to students in 1st and 2nd year of the MBA courses to support them to pursue the management program with reduced financial burden. MICA Scholarships are awarded annually based on the student's overall academic performance and family income. The scholarships are awarded to the students who are currently pursuing studies at MICA. The process of evaluating and awarding the scholarships is rigorous.
MICA offers Prof. Bikram Bindra "Equity Scholarship" and other merit and Merit cum Means scholarships. The students from PGP-1 will be eligible to apply. The Criterion for Scholarship selection is based on the Family Income not exceeding Rs. 10 lakhs per annum. Student’s academic performance should be minimum CGPA of 3.00 and class attendance record of minimum 80% in the first year for PGP-2 scholarship. Winning state/national/international level competitions will also add to eligibility.
The maximum number of scholarships to be awarded will be 25 to 27 (to PGP-1, PGP-2, and CCC), including the sponsored from Prof. Bikram Bindra for 1-2 student(s), where Prof. Bindra will provide Rs. 5 Lakhs to the student(s). The scholarship to be awarded for PGP-2 students will be up to 12. MICA will provide the scholarship up to 100% of the tuition fees per student in the programme. The number of scholarships to be awarded for PGP-1 will be up to 11 to 13. For CCC, the scholarsdhip will be awarded up to 2 students. MICA will provide up to 50% of the tuition fees per student in the programme.
Post Graduate Diploma in Management (PGDM)
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MICA Post Graduate Diploma in Management (PGDM) is a two years full time programme in management. The programme is offered on the lines of PGDM-C programme and has similar specializations. The placements for both the programmes are also common. The programme offers high placement opportunities in India as well as abroad.
The PGDM at MICA imparts professional knowledge in management theory and practice with specific emphasis on strategic marketing and communications that encompasses emerging industry trends in digital transformation and analytics. It will enable students to apply the knowledge and skills through intensive interaction with the industry using research and field-based immersion projects and learning.
On completion of the MICA PGDM programme, students will be able to demonstrate analytical and critical thinking abilities for data and evidence- based decision making using the latest trends in analytics, digital technologies, and business transformation. Besides, the Students will be able to have the ability to understand, manage and communicate global, economic, legal, and ethical aspects of entrepreneurship and business management
The PGDM programme at MICA develops agile thinking abilities of the students for evidence-based decision making and adaptive problem-solving and shapes competent and innovative leaders with global perspectives and sensitivity to business, environmental and societal impacts of managerial actions. On completion of PGDM programme at MICA, Students will acquire in-depth knowledge of management, marketing, communication, and leadership for generating new ideas, creative problem solving and the ability to practice it in dynamic and evolving eco-systems
MICA Application has to be submitted online with the requisite application fee of Rs.2100/-. In the application, applicant needs to update the score options which he/she would like to submit (CAT/XAT/GMAT).
MICA admission is a three step process involving appearance in MICAT for all the CAT/XAT/GMAT takers, shortlisting based on exam scores, and the Final selection process. MICA Ahmedabad admission process for PGDM is detailed below:
Step 1: Apply and appear in at least one of the acceptable Entrance exams -CAT/XAT/GMAT
Step 2: Apply for MICA admission and appear in MICAT-I or MICAT-II or in Both
Step 3: Check MICA Shortlist for final selection round. MICA awards 50% weight to MICAT and 50% weight to CAT/XAT/GMAT exam score in shortlisting process
Step 4: Participate in GE-PI in Final Selection Round
Step 5: Check your Admission Status in Merit List and Pay admission fees. Final admission is based on performance in Group Exercise; Personal Interview, MICAT and CAT/XAT/GMAT Score
MICA’s advanced and innovative PGDM programme curriculum, online learning tools and real-life work projects prepare and groom the students for global career path and industry work. Unique MICA offerings in Culture, Creativity and Entrepreneurship include courses such as Imagining India, Story Telling, Semiotics, Visual Cultures Learning and Industry Insights, Semiotics and Behavioral Architecture.
Pedagogy at MICA ensures group interactions, faculty mentoring and a combination of recorded and live sessions. The innovative pedagogy at MICA rests on peer-learning and developing the intuitive traits and emotional intelligence of the participants.
The institute has pioneered program innovations in the areas of Digital Platforms & Strategies, Media & Entertainment, Marketing Analytics, Strategic Communication and Strategic Marketing area.
The concentration courses are based on a career-building approach, keeping in mind the industry's need for professionals with clear career interests. The courses intend to enable the students to develop specific skills and perspectives in their chosen career paths, within the field of Strategic Marketing and Communication i.e. Brand Management (BM), Marketing Research and Analytics (MRA), Digital Communication Management (DCM), Advertising Management (AM) and Media Management (MM).
Step by Step MICA Application process for admission to Post Graduate Diploma in Management Communications (PGDM) programme is as below:
Step-1: Register to Get User ID: Click on Apply Now at MICA website. On the page that opens, you should fill in your name, mobile number, valid email ID and after clicking on ‘I Agree’ box, and entering captcha, you need to click on submit button.
Step-2: Check & Verify Details: Verify the filled in information and click on OK button. Your User ID and password are now sent to your mobile and on your email ID. The page also displays your application number which you should note for future reference
Step-3: Go to Application and Upload Photo & Signature: Your MICA registration is now complete. Click on Go to Application and read instructions how to fill MICA application form and proceed further. The application form first requires to fill personal details, upload your photo & signature at the top
Step-4: Fill Academic Details & Work Experience: On the next page you need to fill the academic details from class 10 onwards and also your work experience details
Step-5: Enter CAT/XAT/GMAT Exam Details: On this page you should choose the entrance exam the score of which you wish to submit for admission and if available now, you should submit exam score also. If you do not have the score card now, you will be allowed to update your score later. Besides, as MICAT is the mandatory test for MICA Admission, you should choose whether you wish to appear in MICAT-1 or MICAT-2 or in both
Step-6: Make Payment: MICA Application fee is Rs.2100. You need to pay this fee online. If the fee amount is correct you should click on ‘I Agree’ before finalizing the payment and proceed further.
Step-7: Enter Entrance Exam Score after Result Declaration: After the CAT/XAT result declaration, MICA will give you the opportunity to update your exam score. You should login as Already Registered candidate to update your CAT/XAT score
Key points in MICA Admission Eligibility Criteria are:
- MICA Ahmedabad eligibility criteria for PGDM require a Bachelor's degree (10 + 2 + 3 system) or an equivalent qualification in any discipline recognized by the Association of Indian Universities (AIU)
- Candidates appearing for final examinations towards a Bachelor's degree (or equivalent) are also eligible to apply
- Candidates who demonstrate aptitude for expressing, assessing, and /or conceiving ideas that move people to action and achieve business results tend to stand a better chance of being shortlisted
- All the applicants must have appeared at least in one of the entrance exams – CAT conducted by IIMs or XAT conducted by XLRI or GMAT conducted by Graduate Management Admission Council (GMAC) and must have scored well
- All the applicants have to apply and appear in MICAT-1 or MICAT-2 or Both
MICA admission is a three step process involving appearance in MICAT for all the CAT/XAT/GMAT takers, shortlisting based on exam scores, and the Final selection process. MICA Ahmedabad admission process for PGDM is detailed below:
Step 1: Apply and appear in at least one of the acceptable Entrance exams -CAT/XAT/GMAT
Step 2: Apply for MICA admission and appear in MICAT-I or MICAT-II or in Both
Step 3: Check MICA Shortlist for final selection round. MICA awards 50% weight to MICAT and 50% weight to CAT/XAT/GMAT exam score in shortlisting process
Step 4: Participate in GE-PI in Final Selection Round
Step 5: Check your Admission Status in Merit List and Pay admission fees. Final admission is based on performance in Group Exercise; Personal Interview, MICAT and CAT/XAT/GMAT Score
MICA Ahmedabad Scholarships, leading to partial or full fee waiver are offered to the students. MICA Scholarships are Merit Based and Need Based which are offered to students in 1st and 2nd year of the MBA courses to support them to pursue the management program with reduced financial burden. MICA Scholarships are awarded annually based on the student's overall academic performance and family income. The scholarships are awarded to the students who are currently pursuing studies at MICA. The process of evaluating and awarding the scholarships is rigorous.
MICA offers Prof. Bikram Bindra "Equity Scholarship" and other merit and Merit cum Means scholarships. The students from PGP-1 will be eligible to apply. The Criterion for Scholarship selection is based on the Family Income not exceeding Rs. 10 lakhs per annum. Student’s academic performance should be minimum CGPA of 3.00 and class attendance record of minimum 80% in the first year for PGP-2 scholarship. Winning state/national/international level competitions will also add to eligibility.
The maximum number of scholarships to be awarded will be 25 to 27 (to PGP-1, PGP-2, and CCC), including the sponsored from Prof. Bikram Bindra for 1-2 student(s), where Prof. Bindra will provide Rs. 5 Lakhs to the student(s). The scholarship to be awarded for PGP-2 students will be up to 12. MICA will provide the scholarship up to 100% of the tuition fees per student in the programme. The number of scholarships to be awarded for PGP-1 will be up to 11 to 13. For CCC, the scholarsdhip will be awarded up to 2 students. MICA will provide up to 50% of the tuition fees per student in the programme.
Post Graduate Diploma in Management Communications (PGDM-C)
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MICA PGDM(C) is a two years full time programme in management. The programme stands out as a globally benchmarked holistic, empathetic, and creative management Programme that will build competencies in digital transformation, marketing and communications through a cutting edge and contemporary curriculum, innovative pedagogy, multidisciplinary research and learning outcomes relevant to emerging industry trends in technology, analytics, governance, innovation, entrepreneurship, and societal impact. The programme offers high placement opportunities in India as well as abroad.
MICA's spirit lies in its grasping of contemporary trends and sensibilities, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government, and community.
The PGDM-C at MICA imparts professional knowledge in management theory and practice with specific emphasis on strategic marketing and communications that encompasses emerging industry trends in digital transformation and analytics. It will enable students to apply the knowledge and skills through intensive interaction with the industry using research and field-based immersion projects and learning.
On completion of the MICA PGDM-C programme, students will be able to demonstrate analytical and critical thinking abilities for data and evidence- based decision making using the latest trends in analytics, digital technologies, and business transformation. Besides, the Students will be able to have the ability to understand, manage and communicate global, economic, legal, and ethical aspects of entrepreneurship and business management.
MICA Application has to be submitted online with the requisite application fee of Rs.2100/-. In the application, applicant needs to update the score options which he/she would like to submit (CAT/XAT/GMAT).
MICA admission is a three step process involving appearance in MICAT for all the CAT/XAT/GMAT takers, shortlisting based on exam scores, and the Final selection process. MICA Ahmedabad admission process for PGDM-C is detailed below:
Step 1: Apply and appear in at least one of the acceptable Entrance exams -CAT/XAT/GMAT
Step 2: Apply for MICA admission and appear in MICAT-I or MICAT-II or in Both
Step 3: Check MICA Shortlist for final selection round. MICA awards 50% weight to MICAT and 50% weight to CAT/XAT/GMAT exam score in shortlisting process
Step 4: Participate in GE-PI in Final Selection Round
Step 5: Check your Admission Status in Merit List and Pay admission fees. Final admission is based on performance in Group Exercise; Personal Interview, MICAT and CAT/XAT/GMAT Score
Every year, MICA strives to design and develop cutting edge, innovative and creative programs and courses in collaboration with global advisory groups, industry professionals, MICA Faculty, Staff, Alumni and other institutional partners. MICA’s advanced and innovative curriculum, online learning tools and real-life work projects prepare and groom the students for global career path and industry work. Unique MICA offerings in Culture, Creativity and Entrepreneurship include courses such as Imagining India, Story Telling, Semiotics, Visual Cultures Learning and Industry Insights, Semiotics and Behavioral Architecture.
Pedagogy at MICA ensures group interactions, faculty mentoring and a combination of recorded and live sessions. The innovative pedagogy at MICA rests on peer-learning and developing the intuitive traits and emotional intelligence of the participants.
The institute has pioneered program innovations in the areas of Digital Platforms & Strategies, Media & Entertainment, Marketing Analytics, Strategic Communication and Strategic Marketing area.
The concentration courses are based on a career-building approach, keeping in mind the industry's need for professionals with clear career interests. The courses intend to enable the students to develop specific skills and perspectives in their chosen career paths, within the field of Strategic Marketing and Communication i.e. Brand Management (BM), Marketing Research and Analytics (MRA), Digital Communication Management (DCM), Advertising Management (AM) and Media Management (MM).
Step by Step MICA Application process for admission to Post Graduate Diploma in Management Communications (PGDM C) programme is as below:
Step-1: Register to Get User ID: Click on Apply Now at MICA website. On the page that opens, you should fill in your name, mobile number, valid email ID and after clicking on ‘I Agree’ box, and entering captcha, you need to click on submit button.
Step-2: Check & Verify Details: Verify the filled in information and click on OK button. Your User ID and password are now sent to your mobile and on your email ID. The page also displays your application number which you should note for future reference
Step-3: Go to Application and Upload Photo & Signature: Your MICA registration is now complete. Click on Go to Application and read instructions how to fill MICA application form and proceed further. The application form first requires to fill personal details, upload your photo & signature at the top
Step-4: Fill Academic Details & Work Experience: On the next page you need to fill the academic details from class 10 onwards and also your work experience details
Step-5: Enter CAT/XAT/GMAT Exam Details: On this page you should choose the entrance exam the score of which you wish to submit for admission and if available now, you should submit exam score also. If you do not have the score card now, you will be allowed to update your score later. Besides, as MICAT is the mandatory test for MICA Admission, you should choose whether you wish to appear in MICAT-1 or MICAT-2 or in both
Step-6: Make Payment: MICA Application fee is Rs.2100. You need to pay this fee online. If the fee amount is correct you should click on ‘I Agree’ before finalizing the payment and proceed further.
Step-7: Enter Entrance Exam Score after Result Declaration: After the CAT/XAT result declaration, MICA will give you the opportunity to update your exam score. You should login as Already Registered candidate to update your CAT/XAT score
Key points in MICA Admission Eligibility Criteria are:
- MICA Ahmedabad eligibility criteria for both PGDM (C) and PGDM require a Bachelor's degree (10 + 2 + 3 system) or an equivalent qualification in any discipline recognized by the Association of Indian Universities (AIU)
- Candidates appearing for final examinations towards a Bachelor's degree (or equivalent) are also eligible to apply
- Candidates who demonstrate aptitude for expressing, assessing, and /or conceiving ideas that move people to action and achieve business results tend to stand a better chance of being shortlisted
- All the applicants must have appeared at least in one of the entrance exams – CAT conducted by IIMs or XAT conducted by XLRI or GMAT conducted by Graduate Management Admission Council (GMAC) and must have scored well
- All the applicants have to apply and appear in MICAT-1 or MICAT-2 or Both
MICA admission is a three step process involving appearance in MICAT for all the CAT/XAT/GMAT takers, shortlisting based on exam scores, and the Final selection process. MICA Ahmedabad admission process for PGDM-C is detailed below:
Step 1: Apply and appear in at least one of the acceptable Entrance exams -CAT/XAT/GMAT
Step 2: Apply for MICA admission and appear in MICAT-I or MICAT-II or in Both
Step 3: Check MICA Shortlist for final selection round. MICA awards 50% weight to MICAT and 50% weight to CAT/XAT/GMAT exam score in shortlisting process
Step 4: Participate in GE-PI in Final Selection Round
Step 5: Check your Admission Status in Merit List and Pay admission fees. Final admission is based on performance in Group Exercise; Personal Interview, MICAT and CAT/XAT/GMAT Score
MICA Ahmedabad Scholarships, leading to partial or full fee waiver are offered to the students. MICA Scholarships are Merit Based and Need Based which are offered to students in 1st and 2nd year of the MBA courses to support them to pursue the management program with reduced financial burden. MICA Scholarships are awarded annually based on the student's overall academic performance and family income. The scholarships are awarded to the students who are currently pursuing studies at MICA. The process of evaluating and awarding the scholarships is rigorous.
MICA offers Prof. Bikram Bindra "Equity Scholarship" and other merit and Merit cum Means scholarships. The students from PGP-1 will be eligible to apply. The Criterion for Scholarship selection is based on the Family Income not exceeding Rs. 10 lakhs per annum. Student’s academic performance should be minimum CGPA of 3.00 and class attendance record of minimum 80% in the first year for PGP-2 scholarship. Winning state/national/international level competitions will also add to eligibility.
The maximum number of scholarships to be awarded will be 25 to 27 (to PGP-1, PGP-2, and CCC), including the sponsored from Prof. Bikram Bindra for 1-2 student(s), where Prof. Bindra will provide Rs. 5 Lakhs to the student(s). The scholarship to be awarded for PGP-2 students will be up to 12. MICA will provide the scholarship up to 100% of the tuition fees per student in the programme. The number of scholarships to be awarded for PGP-1 will be up to 11 to 13. For CCC, the scholarsdhip will be awarded up to 2 students. MICA will provide up to 50% of the tuition fees per student in the programme.