Certainly that knowledge should be routinely presented and understood by the chief executive and board of directors, right?

But over time, and for a number of reasons, the marketing function and the C-suite often drift apart, resulting in a disconnect between the overall strategy of the company and what marketing understands to be the actual needs of customers. One result is that company strategy becomes less attuned to market needs, resulting in eroding profits and susceptibility to competition. How to repair the rift?

MBAUniverse.com turns to a leading academician who is engaged in field entrepreneurship development at Indian School of Business, Hyderabad Professor V Chandrasekhar, Executive Director of the Wadhwani Centre for Entrepreneurship Development at ISB, has a rich combination of academic and industry experience. He received his doctorate degree from the University of Denver, US, where his thesis was in the area of Innovations and Organizational Change.

Professor Singh, 53, is the former Vice-Dean of the Wharton School at the University of Pennsylvania. He has a Ph.D. from the Graduate School of Business at Stanford University. He will assume office on 1 September 2007, taking over from Professor Hong Hai.

The institute is promoted by the AEPC Society for Human Resource Development, that falls under the aegis of Apparel Export Promotion Council, sponsored by Ministry of Textile, Government of India.

The institute is offering a one-year full-time PG program in Apparel Marketing & Merchandising, a one-year part-time PG program in Apparel Export Merchandising and a one-year part-time PG program in Apparel Retail Merchandising. Aspirants can apply for these programs by 14th August, 2007.

The MoU heralds an era of collaboration in the area of training and development and research (R&D). Said Dr Seema Sanghi, Director, Fore School of Management, The provisions of the MoU include exchange and collaboration between CSIR & FORE for management of technology and R&D through training and research. Through this collaboration the two organizations have joined hands to synergies their skills and competencies aimed at enhancing effectiveness and efficiency for the benefit of society at large.

MICA is organizing this one-day seminar in collaboration with Brand Finance India on August 21, 2007 in Mumbai. Don E Schultz conceptualized and promoted the Integrated Marketing Communication (IMC) approach to marketing communication.

The convention will be organized in association with Calcutta Management Association between 6 and 8 September in Kolkata. This annual convention is the flagship event of AIMA, which is specifically designed for CEOs, executives, academics and management students from across the country. It seeks to generate a debate, and through this provide an international forum for the management community to discuss and recommend policy options in specific areas of management.

The keynote speaker on the occasion was Mr. R. Shivakumar, CEO, ITC, IBD (International Business Division).
In his keynote address, Mr Shivkumar highlighted the vast potential of Indian agriculture and also discussed factors stalling the growth of this sector.Before we talk about unshackling the potential of Indian agriculture we should first understand what is holding it back. While our physical flow of goods is alright, Indian agriculture suffers from weak financial flow and very poor information flow Information flow can be improved by initiatives like ITCs e-Choupals, he said.

Fr N Casimirraj S J, Director, XLRI informed MBAUniverse.com, XAT will be held on Sunday, January 06, 2008. The online registration for XAT and XLRI will start from September 1, 2007. Apart from XLRI, XAT score are also used by many other B-Schools like Xavier Institute of Management Bhuneshwar, (XIMB), Xavier Institute of Social Service (XISS), Goa Institute of Management (GIM), Goa.

The last date of registration to XAT is November 30.

In his wide-ranging lecture, Dr Jalan talked about several issues related to Indian politics, the economy and the corporate sector.