Established through the UPES Act 2003, of the State Legislature of Uttarakhand, UPES is a top-ranked, UGC recognised, private university. As per the National Institutional Ranking Framework (NIRF) 2023, the Ministry of Education, Government of India, UPES has been ranked 52, with a rank of 54 in Engineering and a rank of 39 in Management. In addition to this, the university has been ranked the No. 1 private university in academic reputation in India by the QS World University Rankings 2024 and is among the top 3% of universities in the world. As per the QS World University Rankings 2024: Asia, UPES has been ranked 218 in Asia and 23 in India among all the Indian institutions.
As per the Times Higher Education (THE) World Ranking 2024, UPES is in the overall rank band of 801–1000 in the world, 9th among private and deemed universities, 2nd among private universities, and 26th in the overall universities category in India. According to the prestigious Shanghai Ranking—Academic Ranking of World Universities (ARWU) for Global Ranking of Academic Subjects, UPES is among the world’s top 150 institutions for telecommunication engineering, among the top 400 for Electrical and Electronic Engineering, and among the top 500 for Computer Science and Engineering.
UPES has also been accredited by NAAC with a grade of ‘A’ and has received 5 stars on employability (placements) by the globally acclaimed QS Rating. The university has had 90%+ placements over the last few years. 41 faculty members of UPES are among the world’s top 2% of researchers, as per the Stanford University list.
UPES offers graduate and postgraduate programs through its seven schools: School of Advanced Engineering, School of Computer Science, School of Design, School of Law, School of Health Sciences and Technology, School of Liberal Studies, and School of Business with 14,000+ students and 1,500+ faculty and staff members.
The management programmes namely MBA and BBA are offered at UPES School of Business. Key programmes offered include:
MBA (Master of Business Administration) with specialization in Marketing Management, Finance Management, Human Resource, Operations Management
MBA (Digital Business) with specialization in Web Design and Development,
Cloud Computing
MBA (Business Analytics) – KPMG with specialization in Cognitive Analytics, Data Mining
MBA (Oil and Gas Management) with specialization in Petroleum Marketing & Business Development, Natural Gas Business
MBA (Power Management) with specialization in Power Business & Regulations; Green Energy and Transition to Sustainability
MBA (International Business)
MBA (Logistics and Supply Chain Management) with specialization in Logistics Planning / Supply Chain, Business Process in Supply Chain
MBA (Aviation Management) with specialization in Airline Service Operations, Aviation Enterprise Management
MBA (Strategy & Consulting) – KPMG with specialization in Business Strategy & Transformation, Corporate Strategy & Innovation Mgmt.
MBA (Global Program)
MBA in Metaverse & Web 3.0 with specialization in Metaverse, Web 3.0
UPES School of Business also offers following undergraduate BBA Programmes:
BBA in Finance Management, BBA in Human Resource, BBA in Operations Management, BBA in Marketing Management
BBA (Analytics and Big Data) with specialization in Programming for Analytics; Big Data Analytics and Mining
BBA (Digital Business) with specialization in Technology Infrastructure Management, Digital Marketing
BBA (Green Energy and Sustainability) with specialization in Sustainable Development, Green Energy Business
BBA (Logistics Management) with specialization in Logistics Management, Service Operations & Procurement
BBA (Aviation Management) with specialization in Aviation Service Operations, Travel and Ground Handling Operations
BBA (Foreign Trade) with specialization in International Trade Negotiations, Analytics and Market Research
B.Com (Hons.) with specialization in E-Commerce, Banking and Insurance
BBA (Global Program) with 2+1 2 Year in UPES Campus + 1 Year in Overseas University.
BBA (Oil and Gas Marketing) with specialization in Petroleum Business, Oil and Gas Operations
BBA (Events, Public Relations And Corporate Communications) with specialization in Media Management Marketing Campaigns and Strategic Communications, Social Media, Marketing and Analytics,
BBA - Bachelor of Business Administration
Key functions and domains in which UPES School of Business students were placed include Sales & Marketing, Product Management, Quality control, Oil and Gas Management, Finance Analyst, ITES consultant among others.
Top sectors in UPES MBA placements included Energy Management, IT & Analytics, BFSI, Consulting, Oil & Gas, Aviation, FMCG/FMCD among others
UPES School of Business students are offered variety of profiles including Asstt Manager Sales & Marketing, Management Trainee, Aviation Trainee, Oil and Gas Management Trainee, Finance consultant among others.
MBA Marketing (MBA-Marketing)
The MBA in Marketing Management program offered by UPES is designed to provide students with a comprehensive understanding of marketing principles and strategies.
Upon completing the MBA in Marketing Management program, graduates have a wide range of career opportunities available to them. They can explore roles in consumer goods, retail, technology, healthcare, hospitality, advertising, marketing agencies, or consulting firms. The transferable nature of marketing skills also allows graduates to consider entrepreneurship and start their own businesses. Overall, the MBA in Marketing program at UPES provides students with the necessary knowledge and skills to succeed in the dynamic and evolving field of marketing.
- Candidates should apply online with the requisite application fee.
- The candidates should also apply and appear either in CUET PG conducted by NTA or UPESMET conducted by UPES University
- Based on the performance in UPESMET / National Level Exams/ CUET candidates will be shortlisted
- UPES will conduct GD & Personal Interview
- Merit list will be released based on performance in entrance exam, academic profile, Group Discussion and Personal Interview
The MBA in Marketing Management program curriculum focuses on developing students' critical thinking and analytical skills through a variety of pedagogical tools, including case studies, projects, workshops, and masterclasses conducted by industry experts. Students are exposed to various specialized areas within marketing, such as social and digital media marketing, advertising, and sales promotion.
By specializing in Marketing Management, students gain in-depth knowledge and practical skills specific to the marketing field. They learn about market research, consumer behavior, branding, advertising, digital marketing, and strategic marketing. This specialization equips students with the ability to develop effective marketing strategies and make informed decisions to drive business growth. The program also offers a holistic approach, providing students with a broad skill set that is applicable to various industries and organizations.
Candidates should apply online with the requisite application fee. The candidates should also apply and appear either in CUET PG conducted by NTA or UPESMET conducted by UPES University
The minimum eligibility criteria for MBA in Marketing Management to be fulfilled by interested students is:
- Minimum 50% marks in Class X, XII and Graduation
- Graduation From a recognized University in any stream
- Must appear in CUET PG or UPESMET
- Based on the performance in UPESMET / National Level Exams/ CUET candidates will be shortlisted
- UPES will conduct GD & Personal Interview
- Merit list will be released based on performance in entrance exam, academic profile, Group Discussion and Personal Interview
UPES School of Business UPES University Dehradun: Reviews
UPES School of Business UPES University Dehradun Reviews
UPES School of Business UPES University Dehradun: Director Faculty
UPES School of Business UPES University Dehradun Director & Faculty
UPES School of Business UPES University Dehradun: Infrastructure
UPES School of Business UPES University Dehradun Infrastructure
UPES School of Business UPES University Dehradun: Rankings
UPES School of Business UPES University Dehradun Rankings
UPES School of Business UPES University Dehradun: Placements
UPES School of Business has a high placement record. In MBA Placement 2024, UPES has registered highest salary of Rs.30 LPA with 260 students placed. In Placement 2023 the highest salary was Rs.29 LPA while the average salary was Rs.15.70 LPA.
BBA Placements 2023 at UPES registered highest salary of Rs.10 LPA with top 10% students also getting average salary of Rs.10 LPA with 205 students placed.
UPES School of Business UPES University Dehradun: Admissions
UPES School of Business offers both MBA and BBA programmes. The admission criteria for admission to both the programmes is different.
MBA Admission: UPES accepts CUET-PG score and also conducts its own MBA entrance exam UPESMET. The admission process is followed by GD PI
BBA Admission: UPES accepts UPESMET-UG / UGAT’23/ CUET-UG exam score followed by Personal Interview
UPES School of Business UPES University Dehradun: Courses Fees
Courses and Fees
UPES School of Business offers wide range of post graduate MBA courses as well as undergraduate BBA courses. All the MBA and BBA programmes are duly recognized by UGC. Key programmes offered include:
UPES School of Business UPES University Dehradun
Established through the UPES Act 2003, of the State Legislature of Uttarakhand, UPES is a top-ranked, UGC recognised, private university. As per the National Institutional Ranking Framework (NIRF) 2023, the Ministry of Education, Government of India, UPES has been ranked 52, with a rank of 54 in Engineering and a rank of 39 in Management. In addition to this, the university has been ranked the No. 1 private university in academic reputation in India by the QS World University Rankings 2024 and is among the top 3% of universities in the world.
Labs -- UPES School of Business UPES University Dehradun
There are computer labs, finance lab for management students at UPES