Perhaps a reinforcement of how image, design and packaging are key. So we were pleasantly surprised when branding guru Shombit Sengupta answered the question thus: Its product quality that comes first, always. Everything else comes later. He added, A brand or a business should satisfy functional, rational and emotional sequence through which a sustainable product is created. Its not just design that can make a product a success. Sengupta spoke to MBAUniverse.com on the sidelines of his book launch, titled Jalebi Management, in the New Delhi on July 4.

Itreveals the centrality of work is worship and identifies hot Chakra Payoffs that brands across categories can use. The research was done among men and women between 25 and 45 years of age, in Mumbai, Delhi, Chennai, Bangalore, Hyderabad, who are frequently interacting with the world. They included people who have returned to India after stints abroad, as well as Indians currently living abroad. The study also draws from media monitoring and blogging.

According to the Karnataka Private Post Graduate Colleges Association (KPPGCA), the body that conducts the exam, KMAT is conducted to fill all seats in the MBA programs offered by AICTE approved University affiliated self-financing colleges in Karnataka.

The workshops were organized at the IMS study centres located in various cities: Delhi, Ghaziabad, Faridabad, Gurgaon, Noida, Chandigarh and Jaipur. These were conducted by the alumni of IIMs (Indian Institutes of Management) and other leading institutes, and were targeted at MBA aspirants who were keen to know more about the sector.

The workshops had two sessions. The first session centered around The How, What and Why of MBA; The ICAP Way to an MBA was the topic for the second session.

The forum is being jointly organized with World Trade University-Canada and China University of Petroleum. TMFES is a 17 days intensive program spanning two continents and three countries. The program will begin at IMI New Delhi from September 4 and end on September 7. The next sessions will be held in Canada and Beijing between September 17 and 27.

He shared these experiences during the TiE workshop titled Legends and leaders on July 6. The event also saw IT entrepreneur Mr Saurabh Srivastava, President of TiE Delhi and CNBCs Ms Shereen Bhan talk about Mr Pawars contributions.

While addressing the event, Mr Pawar talked about his four by four principles of creative and building process in entrepreneurship and called this era as era of passionate people. This decade is all about passion and process. We have a very passionate young generation, he said.

Prof J K Mitra, FMS Dean, Prof Deepak Pental, Delhi University Vice Chancellor, Mr BS Baswan, Education Secretary at the Ministry of HRD, and two FMS alumnus -- Baring Private Equity Internationals Mr Munish Dayal and HCL Technologies Mr Sanjeev Nikore addressed the FMS, Delhi gathering. The commencement program introduced the budding mangers of FMS to the institutes culture, and advised them how to make the best use of their two years. MBAUniverse.com captures (Click here to see the pictures) the mood from the campus.

Students keen to crack this all-important management entrance test are rushing to leading test-prep institutes. In the run up to CAT 07 and other key entrance exams, MBAUniverse.com asked leading test-prep company Career Launcher about their expectations from CAT 07, and what aspirants can learn from the last CAT exam. Career Launcher, a Rs 60 crore company which was started in 1995 by IIM graduates, provides test-prep courses under its brand Pegasus.

The program introduced the batch to the culture and traditions of IMT. On the occasion, IMT alumni Former President and Chief Executive, Reliance Retail (Durables) and Founder and CEO of consulting firm Milagrow Rajeev Karwal addressed the new batch and shared their experiences. Another IMT alumniArshi Garg also spoke on the occasion.

The EPRM programme is designed to build the domain knowledge and managerial skills of executives in the retail industry. It is an eleven-month, 300-hour integrated course designed with the inputs from Philadelphia University. The course will have 40 hour on-campus training at BIMTECH Campus in Greater Noida. The course fee is Rs 1.60 lakh.