Marketing

SSN School of Management Chennai MBA course curriculum consists of two years spread over four semesters. The first year provides for learning the foundation areas and professional core courses. The second year provides an opportunity for students to do a deep-dive in functional areas of interest by way of specialization and electives. SSN offers four specializations which are ever-green – marketing, finance, operations and human resources. The students are expected to specialize in two areas.

On a selective basis, some courses provide for interaction with practicing managers in the industry. This enables students to connect the dots with the concepts learned in the respective courses. The curriculum also includes Managerial Communications and Seminars which provide an opportunity for students to develop and strengthen the essential skills that play a major role in shaping careers advancements. All this is supplemented by guest lectures by eminent people from the industry which provides an opportunity to students to interact with thought leaders.

Some certificate courses are also offered outside the curriculum to enable students pick up contemporary skills. MBA programme at SSN provides two industry internships. Students do an 8 week internship after the first year in a company. This provides an opportunity to the student to get a real experience of the corporate world, experience the application of concepts and take up the study of a problem. 

The final semester has a three month project-internship which will require the student to carry out an in-depth study with a research orientation. Apart from these, many of the courses have a project component. The students are “industry ready” when they complete the program.

PGDM at NDIM is unique as the students graduate with a 'Dual Specialization' rather than 1 Major and 1 Minor specialization as in most other B-Schools. Students at NDIM Select 2 Major Specializations out of Marketing, Finance, HR, Logistics & Supply Chain Management, Media Marketing & Communication, IT, International Business, Digital Marketing and Business Analytics. PGDM (MBA) with 2 specializations at NDIM multiplies career opportunities manifold.

NDIM PGDM is also known for its 'Case Based Learning' and 'Skill Based Curriculum' which is regularly fine-tuned to changing global requirements by 93 Recruiters across different sectors of Industry, who constitute its 'Academic Advisory Council'.

NDIM was one of the first B-Schools in India to Launch specializations in Business Analytics, Logistics & Supply Chain Management and Digital Marketing. Further super specializations that have emerged include Media and Communications Management and Finance, HR and Marketing with special focus on Analytics and Digital aspects. Additional New Age Modules in the pipeline for the PGDM / MBA students include Artificial Intelligence, Internet of Things & Block Chain Technology.

In addition to 8-10 weeks long Summer Internship provided to each student by NDIM, each of NDIM students also pursues at least 1 Live Project, 1 Winter Internship and another short term 10-12 day project with the Industry. To give top-line exposure, NDIM students are also sent to various TV shows of NDTV, CNBC, AAJ TAK, ZEE and to the conferences of FICCI, ASSOCHAM, CII, PHDCCI, IIC, IHC at NDIM's cost. Last year, 95+ such opportunities were offered to the NDIM students so that they may learn directly from the top business icons.

IBS Ahmedabad PGPM students are exposed to the latest body of knowledge through the contemporary, market-oriented curriculum. Students receive regular classroom instructions, which help them to learn and internalize their understanding of subjects. 

Learning is based on cases. Most of the courses are thought through real life cases, designed to help students appreciate real life situations.

Summer Internship Program (SIP) is an integral part of the curriculum with close supervision from the faculty.

The JAGSoM PGDM Curriculum is designed as a progressive, learner-centric program that empowers students to personalize their academic journey based on individual career goals. It integrates foundational learning, experiential projects, and industry engagement to prepare students for dynamic business environments. The curriculum is spread across eight terms. JAGSOM PGDM curriculum begins with psychometric profiling, orientation, and core courses in the first year, advancing to specializations in second years, culminating in industry internships and placements. JAGSOM PGDM curriculum offers students hands-on experience through a range of experiential learning modules such as Innovation Incubation, Capstone Projects, Research Incubation, Corporate Mentoring, and Social Immersion Programs. Access to tools like Bloomberg Terminals and Harvard Business Review Simulations further strengthens applied learning. JAGSoM MBA curriculum also offers Artificial Intelligence (AI) integration and modules. Check complete details of JAGSOM PGDM curriculum below.

JAGSoM PGDM Curriculum Overview

• Term 1:Core Courses, Baseline Electives Psychometric Profiling, Outbound Leadership, Foundation Courses
• Term 2:Core Courses, Baseline Electives
• Term 3:Core Courses, Area Electives
• Term 4: Core Courses, Area Electives
• Term 5: Business Strategy, Advanced Electives, Placement Readiness Core Courses, Area Electives
• Term 6:Business Strategy, Advanced Electives Placement Readiness
• Term 7:Industry Internship Program and Placements

Experiential Learning Modules

• Innovation Incubation (II)
• Capstone Project
• Kanyathon #RunForHer
• Research Incubation (RI)
• Industry Internship Program (IIP)
• Corporate Mentoring
• Student Managed Investment Funds (SMIF)
• Student Journals
• Social Immersion Program (SIP)
• Bloomberg Terminal Access
• Harvard Business Review Cases & Simulations
• Personality Enhancement Program (PEP)

Marketing

i. Brand Management/Marketing Communication/Advertising/Product Marketing
ii. B2B Sales/Business Development/Key Account Management/Customer Success/Inside Sales
iii. E-Commerce/Digital Marketing/Performance Marketing 
iv. FMCG Sales/Trade Marketing v. Retail/Store Management 
vi. Market Research/Market Analyst

Finance

i. Corporate and Commercial Banking
ii. FinTech (Payments, P2P Funding / E-Wallets)
iii. Wealth Management / Insurance / Portfolio Management
iv. Capital Marketsv. GCCs of Financial Services Firms vi. Corporate Finance

Business Analytics

i. Business Analyst
ii. Cloud Specialist
iii. Data Visualization Designer
iv. AI Product Manager
v. Gen AI Consultant

Human Resource

i. HR Analytics
ii. Talent Management
iii. HR Business Partner
iv. HR Change Management 

The Industry Endorsed Woxsen University MBA Curriculum is offered with specializations in Marketing, Finance, Human Resource, Operations, Data Analytics, Artificial Intelligence, Business Analytics and Financial Services. 40% of the MBA curriculum is application-based learning for students to gain strong hands-on experience with Case Studies, Live Projects, Simulation Assignments, Internship, Industry Interaction and more.

Woxsen University MBA Curriculum Highlights

• Industry Endorsed Curriculum with specializations in Marketing, Finance, Human Resource, Operations, Data Analytics, Artificial Intelligence
• Differentiated & Applied Learning: Case Studies, Live Projects, Simulation Assignments, Internship, Industry Interaction
• Global Exposure: Global Faculty teaching Woxsen University MBA Courses. International Student Exchange enances global exposure
• Woxsen University Unique MBA Programme Modules include Digital Marketing & Analytics, Supply chain management, Block Chain Applications in Business, L&D, Wealth Management, Data Visualization and Predictive Analytics, Artificial Intelligence
• Trade Tower: Nurture your Ideas from Start Ups to Unicorns  

SDMIMD PGDM is 2 years full time MBA equivalent, AICTE approved and NBA Accredited, residential program. SDMIMD Mysore Post Graduate Diploma in Management (PGDM) is the flagship management program offered by Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD), Mysore. The program has been recognized as equivalent to MBA by Association of Indian Universities. 

SDMIMD PGDM Program offers specializations in Marketing, Systems, Finance, Operations, or Human Resource Management. Students have the option of dual specialization. 

SDMIMD PGDM curriculum is consistently updated as per industry requirement to enable the students to remain industry ready. Case Study based pedagogy using Harvard Business School’s publications & other reputed sources. SDMIMD uses the modern learner-centric pedagogies & instructional techniques and forges a presence in the emerging areas of management education. Adapting technology in management education, Contemporary Curriculum, Industry Interface, Academic Conferences, Student Clubs are some of the USPs of SDMIMD Pedagogic approach. 

The PGDM program runs for six terms over two years with an acclaimed quality and academic rigour. Each of the 6 trimesters has a duration of 10 to 13 weeks. The course contents and curriculum are revised periodically taking into account the latest development in business environment and managerial thought and in line with practices in other leading B-Schools the world over. 
All the courses in the first year are compulsory core courses. These courses equip the students with basic knowledge in various areas of management.  The courses in the second year emphasize the multifunctional and strategic dimensions in decision making, and include courses related to different functional areas as well general areas. In the second year, students can opt to specialize in the areas of Marketing, Systems, Finance, Operations, Human Resources Management along with additional modular specializations. Students have the option of single / dual specialization along with modular specialization in Microfinance or Business Analytics. Students can also decide to be a generalist and not specialize in any area and instead opt for courses from various streams to make up the required minimum credits. 

SDMIMD has built into its curriculum some unique courses and programs that distinguish it from other Institutes, such as Ethics and Values in Management, Yoga and Socially Relevant Project. In line with the movement to align with the Sustainable Development Goals (SDGs) announced by the UN, and the prominence being given to the Environmental-Social-Governance (ESG) dimensions, SDMIMD is offering a modular specialization and certification for students to study ESG-related courses in addition to their chosen PGDM specialization. The Institute has planned several activities in this regard including MDPs, conferences, and conclaves. This initiative focuses at Enhanced value creation for the student in terms of knowledge, openings for analysis, synthesis and creativity, Enhanced opportunities for esteemed employers who value the ESG focus to employ SDMIMD students certified with ESG courses

SDMIMD has entered into a major 5-year tie up with TCS iON for academic enhancement. Entire batch of first year students is enrolled every year. 10 courses have been identified which are offered in the first year and early in the second year. TCS iON organizes supplementary lectures on practical relevance, conducts internship during the course program. A Joint certificate is issued by SDMIMD and TCS iON on completion of the orientation. SDMIMD has entered into a collaboration with Bangalore Chamber of Industry and Commerce (BCIC) for setting up a joint Centre of excellence in Management Studies at SDMIMD campus. The Nodal Centre in Mysore - BCIC SDMIMD Centre for Excellence in Management focuses on holding corporate programs, training sessions, workshops and leadership conclaves with the support of the corporate executives of the member Institutions of BCIC. 

IFMR GSB Integrated MBA (BBA+MBA) of 5 years duration is a strategically curated programme designed to inculcate attitudes, values, and qualities, develop skills, and build the knowledge foundation for future entrepreneurs and business leaders. 

Students can choose to exit at varied points in their learning journey and gain these degrees. Students can exit after three years with the BBA degree or can exit after four years with a BBA Honours degree; or on completion of five years, get an Integrated MBA degree. 

IFMR GSB Integrated MBA curriculum is distinctive, and requires students to undergo the courses in a certain sequence. The latter courses build on the former and the students ability to comprehend the latter courses depends on the student having successfully completed the former courses. Consequently, our program is unsuitable for transfer from / to other programs

IPM Hyderabad PGDM Marketing Management is a customized program that transforms the students into future business leaders to adapt to the industry requirements. The basic thrust of PGDM – MM is understanding management, strategy and business environment with special emphasis on marketing and its managerial implications. The program enables the students to develop and acquire conceptual and analytical abilities, required for appropriate decision-making and their effective implementation, in addition to creating socially and ethically sensitive business leaders. 

Key PGDM Marketing Management Curriculum highlights are:

• A Two year full time programme approved by All India Council for Technical Education (AICTE), Government of India
  This course is accredited by NBA and is also considered equivalent to MBA by the Association of Indian Universities (AIU).
• Accredited by the South Asian System of Quality Assessment, Improvement, and Accreditation (SAQS).
• Dual Specialization opportunity (Marketing + Finance, Operations, Human Resources, Entrepreneurship, Systems, Operations and Analytics)
• Strong Industry linkages, interactions and visits.
• Opportunity to learn a foreign language, for an edge.
• Strongly connected Alumni Network.

IPE Hyderabad PGDM Curriculum Highlights 

• Innovative Trimester curriculum and Pedagogy
• Distinguished faculty with a vast academic and industry experience.
• Comprehensively designed curriculum with a scope for exposure to all sectors.
• Integrated understanding of all business functions to meet the challenges of globalization and competition in the current and future scenario.
• Rigorous curriculum with a judicious blend of core courses and dual specializations (HR/Marketing/Operations/Finance/Systems).
• Provided with an in-depth understanding of the operational and strategic aspects of management

IBS Kolkata PGPM students are exposed to the latest body of knowledge through the contemporary, market-oriented curriculum. Students receive regular classroom instructions, which help them to learn and internalize their understanding of subjects. 

Learning in ICFAI Business School Kolkata PGPM course is based on cases. Most of the IBS Kolkata MBA courses are thought through real life cases, designed to help students appreciate real life situations. Summer Internship Program (SIP) is an integral part of the curriculum with close supervision from the faculty.